Samantha Nelson
ARTICLES BY THIS AUTHOR
- 4/14/2025
Kraft Worked With Pinterest to Help Canadian Millennials Prepare Holiday Meals
Kraft Heinz's campaign was in response to research revealing that Canadian Millennials feel more stressed during the holiday season, especially if they are hosting. - 4/13/2025
How Owala Brought Spring-Colored Tumblers to Target
Owala promoted its new collection of FreeSip and FreeSip Sway tumblers exclusively at Target through in-store endcaps and an Instagram sweepstakes. - 4/10/2025
How Funko Exclusives Popped Up at Target
Target is selling 14 exclusive Funko Pop! figures during its annual “Target Con” campaign. - 4/7/2025
Whole Foods Program Encourages Shoppers to 'Taste the Mediterranean'
The campaign elevated brands including De Cecco and tapped cooking influencer Alina Prokuda. - 4/3/2025
P-O-P Spotlight: Coca-Cola Orange Cream
Coca-Cola Co. tapped into the resurgence of nostalgic flavors among Millennials and Gen Z by launching orange cream versions of Coca-Cola and Coca-Cola Zero in February. - 4/2/2025
Ghost Energy Gives Circle K an Exclusive Flavor
The Keurig Dr Pepper brand launched a Strawbango strawberry, mango and citrus flavored energy drink at Circle K in March. - 4/1/2025
Walmart Positions Lego Exclusives as 'Easter Treats'
A pallet display stocks a $15 Lego Creator Springtime Animal PlayPack and a $19.95 Cute Bunny set, both of which are only available at Walmart. - 3/26/2025
How Bubble Skincare Launched at Target
Direct-to-consumer brand Bubble Skincare arrived at Target in February with an exclusive Hydro Heroes set. - 3/24/2025
How Target Geared Up for the Super Bowl
The mass merchant's omnichannel “Game Day” campaign spotlighted party supplies from numerous brands. - 3/19/2025
How Target Gave Clean Skin Club the Spotlight
Target dedicated an endcap to direct-to-consumer towel brand Clean Skin Club after the brand’s September launch quickly sold out.
