ARTICLES BY THIS AUTHOR
09/01/2023
I Am Proud Expands Its Presence at Walmart
The personal care brand from Lottie London launched its third line exclusively at Walmart in April.
08/25/2023
Waterdrop Makes a Splash at Walmart
Vienna-based hydration brand Waterdrop launched at Walmart in April as the company expanded its distribution throughout the U.S.
09/05/2023
Major CPGs Run Sweepstakes at Asda
The British supermarket operator is hosting separate account-specific sweepstakes with Coca-Cola, AB InBev and Premier Foods.
08/17/2023
ColourPop Brings Naruto to Ulta
The brand rolled out a line of cosmetics based on Japanese manga series Naruto exclusively to Ulta Beauty in July as part of an ongoing partnership with the retailer.
08/30/2023
Kleenex Brings Back-to-School Campaign to Target
For the second year in a row, Kimberly-Clark’s Kleenex is giving Target a multipack with exclusive graphics to benefit DonorsChoose.
08/09/2023
G.H. Cretors Debuts Caramel Puffs at Costco
Eagle Family Foods’ G.H. Cretors gave Costco an exclusive launch window for the caramel puffs snack it rolled out in March.
08/23/2023
Kleenex Focuses on Self-Care at Target
Kimberly-Clark’s tissue brand partnered with mental-health advocacy brand Self-Care Is For Everyone to launch a set of six limited-edition boxes exclusively at Target in January.
08/07/2023
Chamberlain Coffee Launches RTD Line at Walmart
YouTube star Emma Chamberlain brought her direct-to-consumer coffee brand exclusively to Walmart in April.
08/08/2023
SmartyPants Launches Multivitamin Gummies at Walmart
Unilever works with Walmart Connect to leverage key consideration moments in the launch campaign for the exclusive collection.
08/04/2023
Betty Booze Debuts Exclusively at Total Wine & More
Total Wine & More received an exclusive launch window for the low-alcohol sparkling cocktail brand, which rolled out at select stores in June.