Samantha Nelson
ARTICLES BY THIS AUTHOR
- 8/21/2024
7-Eleven Gets Slurpee-Inspired Snacks from Drumstick, Hostess
J.M. Smucker’s Hostess and Froneri’s Drumstick both launched limited-edition, Slurpee-inspired SKUs ahead of the retailer’s “Slurpee Day” celebration on July 11. - 8/20/2024
Hellmann's Runs a Back-to-School Sweepstakes at Sobeys
The sweepstakes at Canadian retailer Sobeys and its Safeway banner awards points for the Scene+ loyalty program. - 8/19/2024
7-Eleven Spotlights Multi-Brand Sweeps
7-Eleven is partnering with several major packaged food and beverage brands for a “Snacks or Sips” sweepstakes. - 8/14/2024
Kraft Heinz Celebrates Canadian Olympians at Loblaws
Kraft Heinz Canada is activating its sponsorship of Team Canada at the 2024 Summer Olympics in Paris with a sweepstakes running at Canadian supermarket chain Loblaws. - 8/12/2024
Mountain Dew, 7-Eleven Team Up for Two Exclusive Drinks
PepsiCo’s Mtn Dew and 7-Eleven teamed up this summer to launch a limited-edition Slurpee flavor and exclusive soft drink. - 8/11/2024
Sofia Vergara Launches Coffee Line at Walmart
Emmy- and Golden Globe-nominated actor Sofia Vergara launched a line of coffee through Walmart.com in June. - 8/7/2024
Mondelez Brings Olympics Snacks to Metro
Mondelez International is activating its sponsorship of the 2024 Summer Olympics with a dedicated digital flyer at Canadian supermarket chain Metro. - 8/4/2024
Dolly Parton Houseware Collection Launches Exclusively at Dollar General
A limited-edition kitchen and houseware collection curated by country music icon Dolly Parton launched exclusively at Dollar General in July. - 7/30/2024
Home Depot Celebrates Father's Day with Ryobi
The retailer encouraged shoppers to buy Father’s Day gifts during its annual “Ryobi Days” promotion, celebrating the exclusive partnership it has with the manufacturer that began in 2000. - 7/28/2024
Boots Adds Made by Mitchell to Its Beauty Assortment
Instagram makeup artist Mitchell Halliday’s Made by Mitchell beauty brand launched on Boots.com on July 3 and is rolling out to 95 Boots stores throughout the month as the U.K. retailer continues to recruit high profile brands in the category.
