Samantha Nelson
ARTICLES BY THIS AUTHOR
- 5/1/2024
Chi Haircare's Campaign at Walmart Includes Social Engagement
Farouk Systems’ Chi Haircare is promoting its launch at 600 Walmart stores with an omnichannel campaign that includes targeted advertorials, advertisements, social media engagement, influencer marketing, in-store signage and a sweepstakes. - 4/29/2024
Coca-Cola Rewards Marvel Fans at Kroger with Disney+ Subscriptions
Coca-Cola Co. is promoting the release of a series of limited-edition packages depicting Marvel characters with a bulk-purchase incentive at Kroger. - 4/25/2024
Pepsi's Morrisons Takeover Promotes Rebrand
Britvic wrapped the front of a London Morrisons store in March in a first-of-its-kind campaign to promote Pepsi’s new look. - 4/25/2024
Garden Veggie Flavor Burst Chips Roll Out to Walmart
Hain Celestial Group launched its line of Garden Veggie Flavor Burst tortilla chips in February with an omnichannel campaign that included in-store displays and an exclusive package at Walmart. - 4/24/2024
Kate Hudson's Supplement Brand Launches at Whole Foods
InBloom, the direct-to-consumer nutritional powder and supplement brand founded by actress and entrepreneur Kate Hudson in 2020, made its brick-and-mortar debut exclusively at Whole Foods in January. - 4/22/2024
The Shop Brings Men's Grooming Line Exclusively to Walmart
The Shop, a line of men’s grooming products inspired by the YouTube and HBO interview show of the same name, launched exclusively at Walmart on April 1. - 4/17/2024
Australian Brand MCoBeauty Makes U.S. Debut at Kroger
MCoBeauty and Kroger promoted the launch on TikTok, Facebook and Instagram, enlisting beauty influencers. - 4/14/2024
Oreo Launches Space Dunk Cookies at Walmart
Mondelez International’s Oreo opened preorders for its limited-edition Space Dunk cookies exclusively at Walmart in January. - 4/11/2024
Pawse Offers Pet Treats Through Ripple Street
The CBD pet treat brand ran a sampling program ahead of Halloween to gather consumer insights and user-generated content. - 4/10/2024
Lume's Mando Line Launches Exclusively at Target
Direct-to-consumer whole body deodorant brand Lume brought its Mando line for men exclusively to Target in March for its brick-and-mortar debut.
