Samantha Nelson
ARTICLES BY THIS AUTHOR
- 6/5/2024
Izzy & Liv Brings 'Bridgerton' to Target
Lifestyle brand Izzy & Liv tied in to the May 16 premiere of Season 3 of Netflix’s “Bridgerton” by launching a licensed collection of home decor items and women’s apparel exclusively at Target. - 6/3/2024
7-Eleven Helps Celebrate Tetris' 40th Anniversary
7-Eleven partnered with The Tetris Co. for a sweepstakes and themed apparel collection celebrating Tetris’ 40th anniversary. - 5/30/2024
Walmart Rolls Back Pricing With Lasko Fan Exclusive
Lasko Products launched two new fans at Walmart this spring, with an endcap stocking the Lasko Cool Colors box fan offering Rollback pricing. - 5/29/2024
Cupcake Chain Sprinkles Gives Walmart a Sweet Exclusive
The dessert bakery chain launched its first CPG line in April exclusively at Walmart. - 5/27/2024
Gatorade Gives 7-Eleven a Taste of Midnight Ice
PepsiCo’s Gatorade gave 7-Eleven an exclusive launch window for its limited-edition Midnight Ice Thirst Quencher flavor this month. - 5/21/2024
Kroger Showcases Latin Flavors, Products for Cinco de Mayo
In-store signage uses a “Latin Flavors: Vibrant Tastes, Fresh Possibilities” message and a QR code to direct shoppers to a promotional page within Kroger.com. - 5/19/2024
Unilever Supports Earth Month at Meijer
Unilever tied into the designation of April as Earth Month with a bulk-purchase incentive at Meijer tied to a donation to the Alliance for the Great Lakes. - 5/13/2024
DTC Outdoor Gear Brand RTIC Rolls Out to Walmart
Premium direct-to-consumer brand RTIC Outdoors made its brick-and-mortar debut this spring by stocking some 55 drinkware and cooler SKUs at more than 3,800 Walmart stores. - 5/8/2024
Revolution's 'Emily in Paris' Collection Arrives at Target
Revolution Beauty is building buzz for the Aug. 15 premiere of the fourth season of Netflix’s “Emily in Paris” by bringing its tie-in makeup collection to brick-and-mortar — exclusively at Target. - 5/6/2024
P&G, Meijer Get 'Ready' for NFL Draft
Procter & Gamble activated its National Football League sponsorship at Meijer alongside a bulk-purchase incentive.
