ARTICLES BY THIS AUTHOR
09/28/2023
Venus, Rifle Paper Co. Team Up Again at Target
For the third year in a row, Target is exclusively carrying a collection of limited-edition razors and shaving accessories from Procter & Gamble's Gillette Venus that feature floral designs from lifestyle brand Rifle Paper Co.
09/18/2023
Wonka Magic Hat Gummies Come to Walmart
Ferrara Candy Co. has revived the Wonka candy brand ahead of the Dec. 15 theatrical release of "Wonka" — and is giving Walmart an exclusive launch window.
09/27/2023
Proudly Expands to Hair Care at Target
The direct-to-consumer brand for melanated babies expanded on its exclusive retailer partnership by launching a line of hair care products at Target.
09/19/2023
Silk Celebrates Sustainability at Target
Danone’s plant-based beverage brand has run omnichannel programs at Target for the last two years to spotlight its sustainability efforts.
09/21/2023
Johnsonville Celebrates Bratsgiving at Cub
The “Bratsgiving” sweepstakes at United Natural Foods’ chain is part of Johnsonville's annual summer campaign.
09/12/2023
CVS Debuts a Vitamin Dispensing System
The CVS Health QuickServe system is designed to make it easier to take daily supplements.
09/11/2023
Essie, Poppi Partner at Target
L’Oreal’s nail care brand worked with prebiotic soda brand Poppi to develop a series of nail designs promoted at Target.
09/06/2023
Teenage Mutant Ninja Turtles Merch Moves Into Target
The mass merchant tied in to the Aug. 2 theatrical release of "Teenage Mutant Ninja Turtles: Mutant Mayhem" by spotlighting licensed SKUs, including two exclusives.
08/24/2023
Ghetto Gastro Brings Breakfast Products to Target
New York-based and Black-owned culinary collective Ghetto Gastro expanded its partnership with Target by launching a line of breakfast products exclusively at the mass merchant on July 30.
08/29/2023
Wow Bao Launches at Walmart with Exclusive Flavors
Fast-casual restaurant Wow Bao is expanding the reach of its CPG line by debuting at Walmart with five flavors, two of which are exclusive.