Samantha Nelson
ARTICLES BY THIS AUTHOR
- 5/15/2025
Kylie Jenner Brings Ulta Another Exclusive Perfume
Ulta Beauty is spotlighting the launch of Kylie Cosmetics’ Cosmic by Kylie Jenner 2.0 as part of an ongoing partnership with Jenner’s direct-to-consumer brand. - 5/13/2025
Bones Coffee Brings Exclusive RTD Lattes to Walmart
Bones Coffee Co. gave Walmart an exclusive launch window from April through June 27 for two new ready-to-drink latte flavors. - 5/6/2025
Hard Candy Sells 'Girl Scouts' Makeup at Walmart
For the second year in a row, Hayden Products’ Walmart-exclusive cosmetics brand is selling a Girl Scout Cookies-inspired makeup collection. - 5/5/2025
Brands Helped Kroger 'Score Big' During March Madness
Kroger united nearly 20 brands for a sweepstakes and cause campaign that informally tied in to March Madness. - 4/30/2025
ColourPop Brings 'Toy Story' Collection to Ulta
Inspired by the 30th anniversary of Disney's 1995 film, ColourPop Cosmetics brought a line of licensed products to Ulta Beauty in March as part of an ongoing partnership with the retailer. - 4/28/2025
How Bubble Skincare Launched at Target
Direct-to-consumer brand Bubble Skincare arrived at Target with an exclusive Hydro Heroes set and earned secondary merchandising space via an account-specific endcap display. - 4/24/2025
PetSmart Gives Its Loyalty Cardholders Extra Treats
The retailer made March "Treats Rewards Members Month" to provide extra value to its loyalty cardholders. - 4/22/2025
Whole Foods Campaign Celebrates the Flavors of Latin America
The supermarket chain ran a “Flavors of Latin America” program in March to spotlight ingredients used in street food-inspired dishes. - 4/22/2025
Walmart Exclusive Monbebe Used Influencers to Explain Its New Product
The brand launched its 360 Travel System last summer with an omnichannel campaign targeting shoppers who prioritize affordable, stylish and innovative baby gear. - 4/21/2025
C4 Sends a 7-Eleven Shopper to WrestleMania
Nutrabolt’s C4 activated its WWE sponsorship with a sweepstakes running at 7-Eleven and Speedway from March 1 to April 20.
