Samantha Nelson
ARTICLES BY THIS AUTHOR
- 6/11/2025
Whole Foods Campaign Celebrates Tropical Flavors
Whole Foods Market ran an “Explore the Tropics” campaign in April to spotlight island-inspired dishes. - 6/10/2025
Kate Spade New York Launches 300-SKU Collection at Target
Display fixtures stocked a mix of apparel, jewelry and accessories for kids and adults along with houseware, pillows and seasonal products. - 6/5/2025
Neutrogena Offers 'Reboot' at Walmart
Kenvue Brands’ Neutrogena encouraged Walmart shoppers to “reboot your routine” with a New Year’s resolution-themed bulk purchase incentive. - 6/3/2025
Kroger Celebrates Latin Flavors Again
Kroger reprised the “Latin Flavors” campaign it ran ahead of Cinco de Mayo last year. We take a look at the marketing plan, which included recipe inspiration and sampling products throughout the store. - 6/1/2025
7Up Gives Kroger a Summer Exclusive
The Keurig Dr Pepper soft drink brand is promoting its Endless Summer exclusive with a sweepstakes. - 5/29/2025
Wawa, Walgreens Get Exclusive 'Share a Coke' Promotions
Wawa's activation included a sweepstakes, while Walgreens' tied into Mother’s Day. - 5/28/2025
MoonPie Provides Publix With Exclusive Flavor
A Key lime version of the brand's marshmallow sandwich treat is stocked at the retailer on account-specific floorstands communicating the product's exclusivity. - 5/20/2025
Hershey Optimizes Social Media Content With AI
With AI-powered insights, Hershey refines its creative playbook for platforms like TikTok and YouTube — without compromising brand identity. - 5/19/2025
'Minecraft Movie' Exclusives Come to Walmart, Ulta
Both Walmart and Ulta Beauty spotlighted exclusive tie-ins to the April 4 theatrical release of Warner Bros. Pictures’ “A Minecraft Movie.” - 5/15/2025
Kylie Jenner Brings Ulta Another Exclusive Perfume
Ulta Beauty is spotlighting the launch of Kylie Cosmetics’ Cosmic by Kylie Jenner 2.0 as part of an ongoing partnership with Jenner’s direct-to-consumer brand.
