ARTICLES BY THIS AUTHOR
12/04/2023
Revolution Puts 'Elf' on Walmart's Shelves
Revolution Beauty tied in to the 20th anniversary of the Warner Bros. movie by launching a cosmetics collection inspired by the Christmas film exclusively at Walmart on Nov. 4.
11/21/2023
Haleon, Meijer Support Cleft-Focused Charity
The manufacturer partnered with the Midwest retailer for a summer cause campaign supporting Smile Train, a nonprofit that provides free surgery for children to correct cleft lips and palates.
11/15/2023
Walmart, Target Get Exclusive 'Paw Patrol' Merchandise
Walmart and Target tied in to the Sept. 29 theatrical release of Paramount Pictures' "Paw Patrol: The Mighty Movie" with exclusive toy releases.
11/14/2023
Gillette Brings Intimate Products to Boots
Procter & Gamble’s Gillette launched an Intimate shaving collection for men exclusively at U.K. retailer Boots in September.
11/07/2023
Rowing Blazers Brings Fall Style to Target
Apparel and accessories brand Rowing Blazers partnered with Target to launch an exclusive limited-edition collection.
11/02/2023
Celsius Brings Exclusive Vibe to Circle K
Celsius gave Circle K an exclusive launch window in July for its Cosmic Vibe sparkling fruit punch energy drink.
10/26/2023
'Wednesday' Cosmetics Collection Rolls Out to Walmart
Hayden Products’ Walmart-exclusive cosmetics brand Hard Candy launched a limited-edition makeup collection based on the “Wednesday” Netflix series at Walmart ahead of Halloween.
10/30/2023
BodyArmor Tailgates at Wawa
Coca-Cola Co.’s BodyArmor kicked off football season by giving East Coast convenience chain Wawa an exclusive “Ultimate Tailgate” sweepstakes.
10/12/2023
Native Brings Pumpkin Spice to Walmart
The Procter & Gamble brand is selling its seasonal Pumpkin Spice Latte deodorant and body wash exclusively at Walmart this fall.
09/26/2023
Brands Join Stop & Shop's Fight Against Student Hunger
Ahold Delhaize’s Stop & Shop tied in to the back-to-school season by spotlighting its ongoing school food pantry program and the CPGs that support it.