Samantha Nelson
ARTICLES BY THIS AUTHOR
- 6/23/2025
How Revolution Beauty Launched an Exclusive 'Clueless' Collection at Walmart
Revolution Beauty leveraged the 30th anniversary of Paramount Pictures’ “Clueless” by launching a makeup collection exclusively at Walmart in May. - 6/11/2025
Whole Foods Campaign Celebrates Tropical Flavors
Whole Foods Market ran an “Explore the Tropics” campaign in April to spotlight island-inspired dishes. - 6/10/2025
Kate Spade New York Launches 300-SKU Collection at Target
Display fixtures stocked a mix of apparel, jewelry and accessories for kids and adults along with houseware, pillows and seasonal products. - 6/5/2025
Neutrogena Offers 'Reboot' at Walmart
Kenvue Brands’ Neutrogena encouraged Walmart shoppers to “reboot your routine” with a New Year’s resolution-themed bulk purchase incentive. - 6/3/2025
Kroger Celebrates Latin Flavors Again
Kroger reprised the “Latin Flavors” campaign it ran ahead of Cinco de Mayo last year. We take a look at the marketing plan, which included recipe inspiration and sampling products throughout the store. - 6/1/2025
7Up Gives Kroger a Summer Exclusive
The Keurig Dr Pepper soft drink brand is promoting its Endless Summer exclusive with a sweepstakes. - 5/29/2025
Wawa, Walgreens Get Exclusive 'Share a Coke' Promotions
Wawa's activation included a sweepstakes, while Walgreens' tied into Mother’s Day. - 5/28/2025
MoonPie Provides Publix With Exclusive Flavor
A Key lime version of the brand's marshmallow sandwich treat is stocked at the retailer on account-specific floorstands communicating the product's exclusivity. - 5/20/2025
Hershey Optimizes Social Media Content With AI
With AI-powered insights, Hershey refines its creative playbook for platforms like TikTok and YouTube — without compromising brand identity. - 5/19/2025
'Minecraft Movie' Exclusives Come to Walmart, Ulta
Both Walmart and Ulta Beauty spotlighted exclusive tie-ins to the April 4 theatrical release of Warner Bros. Pictures’ “A Minecraft Movie.”
