Samantha Nelson
ARTICLES BY THIS AUTHOR
- 6/3/2025
Kroger Celebrates Latin Flavors Again
Kroger reprised the “Latin Flavors” campaign it ran ahead of Cinco de Mayo last year. We take a look at the marketing plan, which included recipe inspiration and sampling products throughout the store. - 6/1/2025
7Up Gives Kroger a Summer Exclusive
The Keurig Dr Pepper soft drink brand is promoting its Endless Summer exclusive with a sweepstakes. - 5/29/2025
Wawa, Walgreens Get Exclusive 'Share a Coke' Promotions
Wawa's activation included a sweepstakes, while Walgreens' tied into Mother’s Day. - 5/28/2025
MoonPie Provides Publix With Exclusive Flavor
A Key lime version of the brand's marshmallow sandwich treat is stocked at the retailer on account-specific floorstands communicating the product's exclusivity. - 5/20/2025
Hershey Optimizes Social Media Content With AI
With AI-powered insights, Hershey refines its creative playbook for platforms like TikTok and YouTube — without compromising brand identity. - 5/19/2025
'Minecraft Movie' Exclusives Come to Walmart, Ulta
Both Walmart and Ulta Beauty spotlighted exclusive tie-ins to the April 4 theatrical release of Warner Bros. Pictures’ “A Minecraft Movie.” - 5/15/2025
Kylie Jenner Brings Ulta Another Exclusive Perfume
Ulta Beauty is spotlighting the launch of Kylie Cosmetics’ Cosmic by Kylie Jenner 2.0 as part of an ongoing partnership with Jenner’s direct-to-consumer brand. - 5/13/2025
Bones Coffee Brings Exclusive RTD Lattes to Walmart
Bones Coffee Co. gave Walmart an exclusive launch window from April through June 27 for two new ready-to-drink latte flavors. - 5/6/2025
Hard Candy Sells 'Girl Scouts' Makeup at Walmart
For the second year in a row, Hayden Products’ Walmart-exclusive cosmetics brand is selling a Girl Scout Cookies-inspired makeup collection. - 5/5/2025
Brands Helped Kroger 'Score Big' During March Madness
Kroger united nearly 20 brands for a sweepstakes and cause campaign that informally tied in to March Madness.
