Samantha Nelson
ARTICLES BY THIS AUTHOR
- 7/21/2025
How ColourPop Brought 'Lilo & Stitch' Products to Ulta
ColourPop Cosmetics tied in to the May 23 theatrical release of Disney’s "Lilo & Stitch" by launching a line of licensed products at Ulta Beauty as part of an ongoing partnership with the retailer. - 7/17/2025
How Walgreens Celebrated National Nail Polish Day
Walgreens tied in to National Nail Polish Day (June 1) by uniting four brands for in-store offers May 29-31. - 7/16/2025
How Blue Buffalo, Walmart Partnered for Charity, National Pet Month
General Mills' pet brand partnered with the mass merchant to raise money from April 1 to May 25 for Best Friends Animal Society. - 7/15/2025
Member Report: 5 Ways to Redefine the 'Treasure Hunt' With In-Store Retail Media
Retailers have traditionally sought to inspire that behavior with dedicated in-store areas, but a report by Quad encourages modernizing the tactic by incorporating digital advertising. - 7/15/2025
How Rodney Scott Brought Southern Flavor to Target
The James Beard Award-winning pitmaster partnered with Target in June to launch a line of 12 South Carolina-inspired SKUs under the retailer’s Good & Gather private label. - 7/9/2025
How Blue Diamond Teamed Up With 7-Eleven to Create Slurpee-Flavored Almonds
7-Eleven stocked limited-edition cherry Slurpee-flavored almonds on floorstands alongside the Mike’s Hot Honey almonds that the brand launched earlier this year. - 7/7/2025
How Physical Touchpoints Can Provide Next Step in Retail Media's Evolution
Freeosk recently worked with a cookie brand on a sampling program that reached 700,000 shoppers and boosted conversion above traditional methods. - 6/26/2025
How Brands, Content Creators Helped Circle K Give Away $500K
A sweepstakes from the convenience chain additionally awarded 200 winners a $500 store gift card. - 6/24/2025
How 7-Eleven, Speedway Are Giving Away $5K Each Day
7-Eleven and Speedway unite more than a dozen brands for an instant-win game that runs through Jan. 6, 2026. - 6/23/2025
How Revolution Beauty Launched an Exclusive 'Clueless' Collection at Walmart
Revolution Beauty leveraged the 30th anniversary of Paramount Pictures’ “Clueless” by launching a makeup collection exclusively at Walmart in May.
