Samantha Nelson
ARTICLES BY THIS AUTHOR
- 8/26/2025
Exclusive Kendra Scott Collection Gets the Spotlight at Target
A new exclusive jewelry collection from Kendra Scott is getting the spotlight in Target stores. - 8/24/2025
How Shakira Launched a Hair Care Line Exclusively at Ulta
We break down the marketing campaign, which included in-store displays, social media plugs and digital ads on Ulta.com. - 8/20/2025
How Joyride Broke a Guinness World Record at Target
Candy brand Joyride launched a pair of exclusive SKUs at Target this summer, promoting them with a sweepstakes and a successful attempt to beat the record for the most photos of people holding candy uploaded to Instagram in 1 hour. - 8/13/2025
How Hershey 'Shaqified' 7-Eleven's Slurpee
Hershey built on the 2024 launch of Shaq-A-Licious XL Gummies, which are shaped like NBA legend Shaquille O’Neal’s face, by partnering with 7-Eleven to release an exclusive Slurpee flavor. - 8/12/2025
Dove Gives Target a Tea Party
We break down the marketing plan for Unilever’s Dove Garden Tea Party collection exclusively sold at Target. - 8/6/2025
Kenvue Scales Sustainable Design at Costco, Walmart and Beyond
From Project Gigaton to new packaging rollouts, the CPG giant is aligning innovation with retailer climate goals. - 8/5/2025
Glade Brings Summer Scents to Walmart
SC Johnson's Glade is selling a limited-edition Americana collection exclusively at Walmart this summer. - 8/4/2025
How Best Buy Promoted the Nintendo Switch 2 Launch
The electronics retailer heavily promoted the June 5 launch and has continued to spotlight restocks of the console. - 7/30/2025
How Metro Builds Loyalty With Big Brands
The retailer is encouraging shoppers to join its Moi loyalty program by running a series of sweepstakes with brands, including Unilever’s Hellmann’s, Coca-Cola Co.’s Fuze and Asahi Breweries’ Peroni Nastro Azzurro. - 7/28/2025
Detailing Gatorade's Electric Flash Exclusive at 7-Eleven
C-store chains are known to aggressively pursue exclusives from beverage brands as a way to boost trips. We break down the marketing support for 7-Eleven's latest from PepsiCo’s Gatorade.
