Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 5/3/2023
You’re Invited to P2PI’s Networking MeetUp in Chicago
CPG brands, retailers, agencies and solutions providers are invited to a free in-person happy hour event bringing the commerce marketing industry together on May 24. - 5/2/2023
The Fresh Market Pilots AI-Assisted Live Shopping
The solution, powered by Firework and available on the grocer's website, allows customers to utilize the in-video chat feature even after a livestream has ended. - 5/2/2023
Pinterest, Amazon Become Strategic Partners
Beginning later this year, third-party ads on Pinterest will direct users to the Amazon online store to purchase items. - 5/1/2023
Immertia Launches Holographic Packaging Concept
The tech startup has introduced an AI-powered “Hologram Concierge" that brings regular packaging to life while providing consumers with detailed information about a product or brand via smartphone. - 5/1/2023
Mtn Dew, Circle K Unveil Summer Tour Celebrating Exclusive Flavor
The partners are celebrating one year of Mtn Dew Purple Thunder with a 33-stop "Thunderversary tour" featuring in-store events, live music and giveaways. - 5/1/2023
Inside Sportano’s First Physical Store
The sporting goods startup's flagship store includes various “test-and-trial” experiences and services, such as bike fitting and equipment rental and repair, as well as a slew of digital screens to explore the online product assortment. - 4/30/2023
P2PI Seeking Nominations for 2023 Women of Excellence Awards
The Women of Excellence Awards recognize female brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase. Nominations due June 16. - 4/26/2023
Rold Gold Celebrates National Pretzel Day in Northeast
The snack brand pays homage to the region where hard pretzels originated and asks consumers to share how they "Just Add Gold" to their lives for a weekly chance to win cash. - 4/26/2023
Consumers Are Willing to Sacrifice for Sustainability, Survey Finds
More than three-fourths of those surveyed are willing to delay e-commerce deliveries in order to improve sustainability, if given an incentive to do so. - 4/25/2023
Sam’s Club Launches Certified Partner Program
Advertisers and agencies who work with the retailer's Member Access Platform can immediately buy sponsored product ads along with "campaign-enhancing" technologies using a self-service interface.
