This summer, Target is adding Starbucks menu items to its Drive Up service across the U.S., following a successful pilot.
The rollout allows online shoppers to add Starbucks food and beverage items to their pick-up orders and get them delivered to their car at all stores offering the retailer's free Drive Up service. Target expects the offering to be available at all the 1,700-plus stores with Starbucks Cafes and Drive Up service by October, according to a media release.
According to Target, the ability to add a Starbucks menu item to a Drive Up order was its shoppers' most-requested feature.
"Our guests have long told us Drive Up is a game-changer, adding convenience to their daily life, especially when they're short on time," Mark Schindele, Target’s chief stores officer, said in the release. "We've continued listening to our guests, who've told us overwhelmingly that Drive Up with Starbucks would bring even more ease and joy to every Target run.”
Target worked with Starbucks in the development of the experience and then piloted the service in 2022 and 2023. Throughout the pilot phase, Target's store teams tested the process to make sure it was efficient and easy for team members, according to the release. Target said it continues to fine-tune the experience.
How it works:
After a guest places a Drive Up order at a participating Target store and receives a notification that it's ready to pick up, the shopper will indicate they are on the way in the Target app.
A prompt in the app then enables the guest to place a beverage or food order from the Starbucks menu, click "Add for Drive Up" and pay for the order.
The guest parks in the designated Drive Up are and taps "I'm here" in the app. A Target team member then delivers the Starbucks order, along with the guest's Drive Up purchase, to their car.
Target says the Drive Up expansion reflects its continued investment in its same-day shopping experience and builds on its nearly 20-year partnership with Starbucks, per the release.
The national rollout comes on the heels of another recent enhancement to its online fulfillment service: the ability to make a product return free of charge. Returns with Drive Up launched at Target stores across the U.S. earlier this summer.