Specifically, the unique store features include:
• A nearly 32-yard straight running track behind a merchandising wall to test shoes and record your time against other runners.
• A “Runners Bar” where customers can pick up their sports shoes after selecting their size, brand and model on interactive screens.
• A spiral slide that links the kids bike section in the Deporvillage level with the Sprinter kids offerings on the floor below.
• A multi-purpose, timber-lined studio offering monthly programs, such as free yoga, Pilates, training and barre classes, as well as workshops on nutrition and mental health and exclusive activities for Sprinter Club members.
• A “Sports Lab” offering high-tech footprint analysis, in collaboration with Spanish podiatrist company Podoactiva, to recommend the most suitable shoe for athletes.
• A “Custom Shop” where customers can design and personalize sports T-shirts with a live screen-printing machine service.
• Additional services such as tennis racket stringing and sports equipment rental.
The space features a slew of materials contributing to its overall look and feel, including concrete, timber, white and black enameled steel, ribbed felt and translucent acrylic. Store navigation is aided with green and red (depending on the section of the store) suspended lamps over walkways that are not demarcated on the floor, but purely overhead.
Merchandising is flexible and features mid-floor walls throughout, aiming for a sustainable and “future-proof” architecture that can accommodate change in the coming years, according to D&P.