Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 6/12/2023
T&T Supermarket to Open First U.S. Location
The Canada-based Asian grocer will open a 76,000-square-foot flagship store next year in Bellevue, Washington. - 6/12/2023
Entries Open for 2023 OmniShopper Awards
The third annual Path to Purchase Institute program celebrates the year’s best integrated, digital, in-store and collaborative marketing activations, as well as a new category: packaging. - 6/6/2023
Giant Eagle Launches Retailer Media Network
Leap Media Group enables brands to serve up personalized experiences across the regional grocer's owned omnichannel properties, online or offline. - 6/6/2023
Walmart Brings Additional Retail Media to Stores
The retailer is testing two new ad formats at its brick-and-mortar locations: product demos that connect to Walmart.com and targeted Walmart Radio spots. - 6/5/2023
Cheez-It Opens Gift Shop-Style Roadside Attraction
The Cheez-It Stop is located in Joshua Tree, a popular California getaway. Open for one week, it invites road trippers to fill up on the snack brand, rather than car fuel. - 6/5/2023
Activation Gallery: QR Codes at Retail
We present a sampling of how brands and retailers are using QR codes to create omnichannel marketing efforts and interact with consumers. - 6/5/2023
In-Store Experience: Inspired Cannabis’ ‘House of Brands’
A new concept store in Vancouver provides Canadian brands a unique space to tell their story. - 6/5/2023
The New Consumer (May-June 2023)
The NPD Group shares insights into the booming prestige beauty category, others look closely at the buying mindset and habits of the sustainably conscious and … the drunk. - 6/5/2023
Petco Opens Two-Story Flagship in New York
Petco Union Square combines the best of the retailer’s physical and digital offerings, including a grooming salon, full-service veterinary hospital, curated merchandise assortment and JustFoodForDogs in-store kitchen. - 5/31/2023
Instacart Rolling Out AI-Enhanced Search Experience
Powered by OpenAI’s ChatGPT API, Ask Instacart can answer customers' grocery shopping questions and serve personalized recommendations and question prompts based on their shopping history.
