Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 7/6/2022
Study: Back-to-School Shoppers Want Affordability, Convenience
A new report summarizes how shopper behaviors are changing due to rising inflation and inventory shortages, highlighting trends and generational differences. - 7/5/2022
Walmart Leans Into Search Advertising
In June, Walmart launched an advanced second-price auction and a new campaign optimization tool called Item Recommendations. - 7/4/2022
NielsenIQ, GfK to Merge
Agreement to combine global market information services firms NielsenIQ and GfK is expected to close later this year or in early 2023. - 7/4/2022
It'Sugar Continues Experiential Store Expansion
It'Sugar will open new candy department stores in the U.S., including a pop-up store in New York's Times Square, and its first in Canada. - 7/4/2022
Canopy Growth Debuts Interactive Summer Campaign
Canopy is promoting the expansion of its cannabis-infused beverage portfolio with a new campaign aimed at driving brand awareness and in-store sales. - 6/29/2022
Walmart to Buy AR Optical Tech Company
The acquisition of Memomi enables Walmart to continue to offer virtual optical try-on capabilities and contact-free digital measurements. - 6/29/2022
New Kellogg Campaign Emphasizes Authentic Content Creation
Company's director of cultural and inclusive marketing recently discussed why and how the manufacturer launched its campaign focused on bicultural Latina moms in its Social K blog. - 6/28/2022
Southeastern Grocers Expands Digital Ad Network in Key Markets
The regional retailer has partnered with Grocery TV, adding 2,600 point-of-sale displays to its digital out-of-home network. - 6/28/2022
Kroger Precision Marketing Partners with Omnicom to Reduce Media Waste
The agreement will launch with KPM feeding its SKU-level store inventory data daily to Omnicom's open operating system.
