Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 4/4/2023
Walmart’s Website Redesign Enhances Discovery
The updated homepage employs fresh imagery, live video and a social media-inspired scroll designed to encourage product exploration. - 4/3/2023
Shell Completes Acquisition of Volta
The oil giant and convenience store operator has acquired a network of EV charging stations that double as a media network. - 4/3/2023
What Industry Leaders Said at Shoptalk 2023
The Path to Purchase Institute rounded up insights about e-commerce, retail media and personalization from leaders across the industry, including Walgreens, Casey’s and Petco. - 4/3/2023
Crayola Celebrates National Crayon Day
To honor the micro-holiday and Crayola's 120th anniversary, the brand is giving away free customizable crayon boxes at its immersive Crayola Experience stores. - 4/3/2023
Report: Shoppers Want Connected, Curated & Convenient Experiences
More than 80% of those surveyed expect hyper-curated in-store experiences by 2030, according to Synchrony. - 3/29/2023
CitrusAd Partners With Shoppable Video Ad Platform
Sponsorcart technology allows CitrusAd brand and retail partners to launch video ad formats tied to corresponding SKUs for add-to-cart functionality on RMNs. - 3/29/2023
Pepsi Overhauls Logo
The brand will debut its new logo and look, which includes a bolder typeface, enhanced color palette and updated packaging, beginning this fall in North America. - 3/28/2023
Clinique Launches Virtual Storefront
“The Clinique Lab” is a gamified, photorealistic 3D environment replicating the brand’s Clinique Counter brick-and-mortar experience. - 3/28/2023
Dollar General Rolls Out Ad Solutions for Meta Platforms
The partnership gives advertisers access to DG’s 90 million customer profiles across Meta placements, including Facebook and Instagram News Feeds, Stories and Reels. - 3/28/2023
Skai Takes On Walled Garden Media
A new Skai platform gives advertisers ChatGPT-powered recommendations for Google, a holistic view of media performance and AI-powered analysis for insights within and across walled gardens.
