Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 4/11/2023
Cooler Screens' New Ad Format Leverages Key Calendar Moments
The Microsoft and Verizon-funded digital merchandising platform helps CPGs target shoppers with in-store ads based on pre-planned holidays and real-time events. - 4/10/2023
Walmart to Open Redesigned Virginia Store Following Tragedy
The location has undergone significant design changes and added features, a memorial site and an overall fresh look in an effort to welcome reluctant shoppers back to the site of the mass shooting. - 4/8/2023
Activation Gallery: Micro-Holidays
We’ve seen companies consistently leverage these mini-marketing opportunities, partially made popular via social media, for recognizable occasions like “Galentine’s” Day and International Women’s Day as well as lesser-known micro-holidays. - 4/8/2023
The New Consumer (March-April 2023)
Examining health & wellness: A recent trends report reveals how different generations find grocery shopping inspiration. - 4/8/2023
In-Store Experience: Meijer Grocery Debuts
Two locations in Michigan offer a simplified and convenient shopping format and experience. - 4/5/2023
4 Reasons to Attend Future Forward in New Orleans
The Path to Purchase Institute's most unique conference of the year invites the industry to connect with peers and partake in out-of-the-box sessions designed to inspire innovation and new strategic direction. - 4/5/2023
6 CPG Packaging Innovations
Sustainability, culture and QR code usage are among the trends driving brands and retailers (including Heinz, Boxed Water and Persil) to rethink packaging designs. - 4/4/2023
Walmart’s Website Redesign Enhances Discovery
The updated homepage employs fresh imagery, live video and a social media-inspired scroll designed to encourage product exploration. - 4/3/2023
Shell Completes Acquisition of Volta
The oil giant and convenience store operator has acquired a network of EV charging stations that double as a media network. - 4/3/2023
What Industry Leaders Said at Shoptalk 2023
The Path to Purchase Institute rounded up insights about e-commerce, retail media and personalization from leaders across the industry, including Walgreens, Casey’s and Petco.
