Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 4/3/2023
Crayola Celebrates National Crayon Day
To honor the micro-holiday and Crayola's 120th anniversary, the brand is giving away free customizable crayon boxes at its immersive Crayola Experience stores. - 4/3/2023
Report: Shoppers Want Connected, Curated & Convenient Experiences
More than 80% of those surveyed expect hyper-curated in-store experiences by 2030, according to Synchrony. - 3/29/2023
CitrusAd Partners With Shoppable Video Ad Platform
Sponsorcart technology allows CitrusAd brand and retail partners to launch video ad formats tied to corresponding SKUs for add-to-cart functionality on RMNs. - 3/29/2023
Pepsi Overhauls Logo
The brand will debut its new logo and look, which includes a bolder typeface, enhanced color palette and updated packaging, beginning this fall in North America. - 3/28/2023
Clinique Launches Virtual Storefront
“The Clinique Lab” is a gamified, photorealistic 3D environment replicating the brand’s Clinique Counter brick-and-mortar experience. - 3/28/2023
Dollar General Rolls Out Ad Solutions for Meta Platforms
The partnership gives advertisers access to DG’s 90 million customer profiles across Meta placements, including Facebook and Instagram News Feeds, Stories and Reels. - 3/28/2023
Skai Takes On Walled Garden Media
A new Skai platform gives advertisers ChatGPT-powered recommendations for Google, a holistic view of media performance and AI-powered analysis for insights within and across walled gardens. - 3/27/2023
Sally Opens First ‘Teaching Salon’ Retail Concept
Studio by Sally offers a more service-centric and educational shopping experience than its traditional Sally Beauty Supply stores to help consumers with any level of haircoloring knowledge achieve professional-quality hair on their own. - 3/27/2023
The Body Shop Increases In-Store Refill Stations, Adds Makeup
The Body Shop expanded its refillable product offerings beyond hair care and soaps with the launch of a lipstick collection, and is rolling out more refill stations in the U.S. and Canada. - 3/22/2023
Report: Annual Spend Is Up While Consumers Offset Rising Costs
Circana research shows consumers are spending less on products that were popular during the pandemic, though trade-offs vary widely among segments.
