Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 3/14/2023
Best Buy, Roku Build Advertising, Product Partnership
The partners will combine advertising data from Best Buy with first-party data for targeting and closed-loop measurement from the TV streaming platform. The retailer is also the first to sell Roku’s new branded TVs. - 3/14/2023
Calling All Agencies: Take Our Retail Media Survey
The first 100 qualified respondents who complete our short survey about retailer media networks used by CPGs will receive a $25 Amazon gift card for their participation. - 3/13/2023
Canadian Sports Retailer Unveils New Banner
Team Town Sports will initially open three stores, bringing an inclusive retail destination for all team sports equipment and service needs to Canadians in key markets. - 3/13/2023
Geoffrey, Toys R Us to Embark on Summer Tour
“Tour Across America" will kick off with an interactive, weekend-long event at the Macy's flagship store in New York. - 3/12/2023
Fresh Thyme Doubles Down on QR Codes
The retailer will leverage Merryfield's at-shelf Learn & Earn program, combining in-store consumer education with exclusive digital incentives. - 3/8/2023
P2PI Names 40 Under 40 Class of 2023
The second annual awards program spotlights the next generation of leaders in commerce marketing. - 3/8/2023
Cetaphil Personalizes Skin Regimens With AI Analysis
Consumers who access the Cetaphil AI Skin Analysis tool by scanning a QR code on the brand's website can receive customized recommendations based on their skin type and concerns. - 3/7/2023
Criteo Acquires Brandcrush
The Australian-based company boosts Criteo’s retail media business, particularly in the offline space. - 3/6/2023
Tula Campaign Focuses on ‘Edu-Tainment’ at Ulta
The P&G-owned skincare brand partnered with Ulta Beauty to celebrate its brand-designated micro-holiday, “Embrace Your Skin Day.” - 3/6/2023
ReVive Embarks on Pop-Up Tour With Neiman Marcus
Tour will make stops at four key Neiman Marcus locations, offering customers hands-on product experiences with the luxury skincare brand and three mini-services focused on the face, neck and eyes.
