Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 4/25/2023
New AI Solution Helps Enhance Digital Imagery
Beauty giant Coty is an early adopter of Vizit's AI image analytics software, which is monitoring and optimizing visual content effectiveness online across Coty's portfolio of brands. - 4/24/2023
Inside H-E-B's Rebranded C-Store
The Texas grocer will continue updating its c-store footprint with "Fresh Bites" branding, and many stores will include H-E-B's True Texas Tacos restaurant. - 4/24/2023
Best Buy Expands Wearable Tech Offerings With Oura Partnership
Select Best Buy locations will offer a dedicated brand experience, including dynamic videos, educational information and the ability to see, touch and try on a variety of Oura smart rings. - 4/19/2023
Hearst Makes Recipes More Shoppable on Its Magazine Websites
Hearst leverages Chicory's full suite of publisher-tailored ad solutions and contextual commerce across 17 food brand sites, including "Delish" and "The Pioneer Woman." - 4/19/2023
Minnesota Cannabis Brand Introduces Affinity Network Where Anyone Can Be an Influencer
Crooked Beverage is celebrating the state’s first legal 4/20 — the cannabis-oriented celebration that takes place annually on April 20 — with new programs and expanded technology to drive awareness and education. - 4/18/2023
Inmar Labels Its New Media Division Aki Technologies
The division will integrate all of Inmar Intelligence and Aki’s media offerings in one organization, nearly two years after Inmar acquired the digital marketing company. - 4/18/2023
Kroger, Disney Combine Retail Media Insights & Streaming Content for CPGs
Disney Advertising and Kroger Precision Marketing have launched a “limited beta test” that enables CPGs to offer targeted ads on Hulu using Kroger's first-party data and insights. - 4/17/2023
Walmart Opens Mini General Stores for Travelers
You might have missed the news, but last fall Walmart began rolling out a small-store format in remote parts of the U.S. in partnership with Getaway, a health and wellness hospitality company. - 4/12/2023
Absolut Launches 'Tinder for Friends' Experience Ahead of Coachella
Pernod Ricard USA’s Absolut is activating its official sponsorship of the Coachella Valley Music and Arts Festival with an experience aimed at forming friendships, both on the festival grounds and virtually. - 4/11/2023
Influential Retail Advisors to Keynote at Retail Media Summit
E-commerce experts Colin Lewis, director at Retail Media Works, and Andrea Leigh, founder and CEO of Allume Group, will headline the retail media-focused event in June.
