Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 11/9/2022
Hennessy Launches Speakeasy-Inspired NFT
Cafe 11 is the cognac brand's $450 NFT and Web3 experience created with decentralized autonomous organization Friends With Benefits. - 11/8/2022
Carrefour, Publicis Create Joint Retail Media Venture
The currently unnamed initiative will turn Carrefour's digital and in-store assets into advertising space for brands in 2023. - 11/8/2022
EuroShop Returns in Early 2023
EuroShop’s 2023 Retail Trade Fair, which takes place Feb. 26 through March 2 in Germany, will bring together the international retail industry and its partners at Dusseldorf Exhibition Centre for the 21st time. - 11/8/2022
Disney+ Pilots E-Commerce Shop for Exclusive Merch
Subscribers of the streaming service can shop for merchandise from franchises (including 'Star Wars' and Marvel) directly from the detail pages of select movies, series and shorts. - 11/7/2022
Study: Holiday Shopping to Start Later, Take Place In-Store
With fears of inflation and the economy looming, consumers are preparing to tackle this year’s holiday season differently than in recent years, according to a study from Emodo. - 11/7/2022
Sam’s Club Uses AI to Keep Items in Stock
The Walmart-owned warehouse chain leverages its machine learning forecasting, which considers things like weather, trends, events, holidays, shelf life and proper substitutions down to the hour and club level. - 11/6/2022
H-E-B in Greater Austin Gets Makeover
The 65,000-square-foot store’s enhancements include upgraded departments, a larger product assortment and new art installments. - 11/2/2022
Target Leverages ‘Black Panther: Wakanda Forever’ Release
Target is tying into the theatrical release of the Marvel Studios film with a slew of support, including an AR experience, a video ad spot and exclusive products. - 11/1/2022
Woodman’s Markets Launches Retail Media Portal
The regional grocer’s new white-label portal helps brands reach shoppers in-store, out-of-store and online. - 11/1/2022
Quotient Launches Cash-Back App in U.S.
The Shopmium app leverages proprietary technology to increase brand trial/loyalty and facilitate measurable online and offline shopper interactions.
