Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 9/13/2023
Church & Dwight to Showcase the Power of Influencers at P2PI LIVE
At the November event in St. Louis, Church & Dwight and influencer marketing partner gen.video will explore how brands can choose the right influencers, utilize social content across marketing efforts and measure impact. - 9/13/2023
Snickers Helps NFL Fans Bring Their Teams Good Luck
The Mars Inc. candy brand again recruits NFL players to share their rookie mistakes, while this year also launching an online shop that gives fans the chance to purchase "lucky," limited-edition items. - 9/12/2023
Criteo Formally Launches DSP and Monetization Solution Suite
The commerce media company’s solutions address fragmentation as well as provide retailers and marketplaces with data and media tools derived from its recent acquisitions. - 9/12/2023
Advertisers to Increase Investment in Retail Media, Study Finds
Brands are reallocating funds from digital platforms and traditional media as well as non-advertising and “below-the-line” shopper/trade marketing, according to research from IAB. - 9/11/2023
Lowe’s Kicks Off NFL Campaign With In-Store Giveaway
After renewing its multiyear sponsorship of the NFL, Lowe’s debuted a marketing campaign and released a limited-edition 'DIY wrist coach' to help football fans and Millennial homeowners tackle home improvement projects. - 9/11/2023
Toys R Us Canada Grows Brick-and-Mortar Footprint
The retailer's parent company also launched a new Canadian home and decor retail brand called Rooms + Spaces, which includes 1,500-2,500-square-foot Toys R Us store-within-a-store concepts. - 9/6/2023
Consumers Look to Social Media for Holiday Shopping Deals & Discovery
A consumer study from Bazaarvoice explored where, what, when and how shoppers will make purchases this holiday season, especially during Black Friday and Cyber Monday weekend. - 9/6/2023
Instacart Unveils Enhanced Omnichannel, AI Solutions
The company has made several updates to its e-commerce storefronts, including new merchandising and marketing capabilities, as well as to its smart shopping carts to further digitize its grocery partners' store experience. - 9/5/2023
Walmart Connect Joins Amazon Ads as 'Best in Class,’ Agency Reports
The fourth edition of The Mars Agency’s “Retail Media Report Card" evaluated 14 retailer media networks across five performance areas, and Walmart received the highest overall ranking, primarily for enhancements made to its measurement tools and media products. - 9/5/2023
Neptune Retail Solutions Completes Quotient Acquisition
Just before the merger closed, Quotient launched Brand Safety, a capability within its DOOH platform that helps advertisers ensure inventory is near points of interest, venues or businesses that align with their brand and messages.
