Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 9/4/2023
Wells Enterprises to Share Details of Out-of-the-Sky Shopper Activation at P2PI LIVE
In November, the parent company of Blue Bunny and Halo Top will discuss insights and results from a massive summer activation with Jewel-Osco. - 9/4/2023
Choice Market to Launch Juxta's Micro Autonomous Store
Technology startup Juxta recently trialed its first unstaffed, portable "Nomad" shopping units in North Carolina, and it has further roll-out plans for the U.S. and Europe. - 8/30/2023
Pepsi Kicks off 125th Anniversary, Rolls Out New Brand Look
The 125-day campaign celebrating its history and future includes a complete visual identity overhaul and a slew of activations, among them an immersive diner experience in New York. - 8/29/2023
Estee Lauder Leverages Generative AI to Enhance Online Experience
Google Cloud’s generative AI capabilities will power real-time monitoring of consumer sentiment and feedback, allowing the prestige beauty giant to address consumer concerns, respond to external trends and improve consumer experiences. - 8/29/2023
Gopuff’s Ad Platform Launches in UK
The company has also expanded its partnership with Rokt to enable brands beyond CPGs to reach Gopuff’s customer base with relevant campaigns. - 8/28/2023
Women-Owned Cannabis Market Opens Fourth Dispensary
Megan's Organic Market stores feature colorful and "whimsical" interiors while merchandising their products openly on tables and shelves. - 8/28/2023
Evian Unveils Floating Tennis Court Experience
The Danone water brand is activating its sponsorship of the U.S. Open with a unique viewing of the men’s final on a branded cruise traveling along New York's Hudson River. - 8/23/2023
Home Depot Launches Online Hub for New Homeowners
The microsite serves the next generation of homeowners with resources, including DIY guides, product recommendations, moving checklists, design inspiration and free virtual workshops. - 8/23/2023
Research: Getting To Know Today’s Socially Conscious Consumer
A study from Provoke Insights, in partnership with P2PI, determined that most Americans are socially conscious when making purchases, though they are not consistently buying the relevant items. - 8/22/2023
Report: Marketers More Enthusiastic About Retail Media
Research from LiveIntent also determined that 96% of marketers deem first-party data vital to advertising, especially in light of Google's pending third-party cookie changes.
