Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 7/18/2023
TPN Taps AdAdapted for Targeted Ads
Shopping list marketing platform AdAdapted will serve shoppable content to consumers during their pre-shop planning phase for TPN's food and household brand clients. - 7/18/2023
Albertsons Pilots Shoppable Digital Circular Ads with Meta
Albertsons Media Collective is replacing traditional digital circular ads with an interactive ad experience on Facebook and Instagram through a partnership with Meta and ad platform Kargo. - 7/18/2023
Sam’s Club Expands Retail Media Capabilities
The retailer is building on its move that allowed MAP advertisers to attribute in-club purchases for search and sponsored product ads by rolling out additional design, targeting and usability features. - 7/17/2023
Sally Hansen Debuts Sesame Street-Inspired Nail Collection
The line comprises 10 Insta-Dri shades and a Salon Effects press-on nail kit featuring playful odes to the characters, including Ernie’s rubber ducky. - 7/17/2023
Deadline Extended for 2023 OmniShopper Awards
We're keeping the entry window for our third annual OmniShopper Awards open through July 31. The program celebrates the year’s best integrated, digital, in-store and collaborative marketing activations, as well as a new category: packaging. - 7/17/2023
Toys R Us Unveils Updated Geoffrey Mobile Ahead of Summer Tour
The inaugural “Geoffrey Tour Across America" kicks off on July 20 in New York with a celebration at the Herald Square Macy's store. - 7/12/2023
Blue Bunny, Halo Top Help Celebrate Navy Pier’s Birthday
The ice cream brands are sponsoring a drones light show to celebrate 107 years of the iconic Chicago pier as well as National Ice Cream Month. - 7/11/2023
Redbox to Serve Viral TikTok Videos, Ads
Brands will be able to advertise alongside top TikTok videos that will be featured at the top of 3,000 Redbox video kiosk screens in the U.S. - 7/11/2023
Roku Brings Checkout to Streaming
Streamers can purchase products directly from Shopify merchant ads on their TV using the Roku remote. - 7/10/2023
Haagen-Dazs Celebrates Love With Experiential Campaign
The 'Summer of Amour' platform celebrates the ice cream brand's new macaron flavors at romantic destinations across the globe, including in Paris, London and Hong Kong.
