Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 11/1/2022
Study Examines the Nuances of Hispanic Consumers Online
Research details how Hispanic consumers behave collectively and across acculturation levels and age cohorts. - 10/31/2022
Walmart Brings Netflix Hub to Stores
Rolling out in more than 2,400 stores, Walmart’s Netflix Hub offers shoppers a lower-priced streaming gift card and exclusive products inspired by popular TV shows and films. - 10/31/2022
Target Triples Its Number of Apple Shops
The retailer has rolled out Apple at Target shops at more than 150 locations nationwide and launched free trials of Apple Fitness+ to loyalty members. - 10/26/2022
Ahold Delhaize USA Brings Retail Media In-House
Peapod Digital Labs is growing AD Retail Media through expanded partnerships and capabilities, including the launch of a unified on- and off-site platform and enhancing self-serve control. - 10/25/2022
HelloFresh Modernizes Its Retail Media Processes
The HelloFresh Media Portal, powered by Brandcrush, provides brands with better access to targeted media opportunities such as in-box sampling, inserts and online marketing. - 10/25/2022
Lowe’s Expands Off-Site Media With Yahoo
Yahoo integrates its DSP and sustainable identity solution with Lowe’s One Roof Media Network. - 10/25/2022
Q&A: Lowe's One Roof x Criteo
A year after Lowe’s launched its retailer media network in partnership with CitrusAd and Criteo, P2PI caught up with executives from Lowe's and Criteo. - 10/24/2022
Dom’s Kitchen & Market Preps for Expansion
As Dom's readies the opening of its second location on Nov. 1, the upscale grocer is eyeing a location for its third store in Chicago. - 10/24/2022
Giant Food Pilots Circular Packaging
The Ahold Delhaize regional grocer has rolled out a selection of products in reusable packaging through TerraCycle's Loop platform. - 10/19/2022
2022 OmniShopper Awards Winners
The Path to Purchase Institute, in partnership with 84.51°, is proud to announce the winners of its second annual OmniShopper Awards.
