Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 9/26/2023
Forecast: Holiday E-Commerce Sales to Increase 9% YOY
Digital marketing agency NetElixir released its 2023 holiday e-commerce marketing calendar and e-commerce growth forecast ahead of what it believes will be the first AI-powered holiday season. - 9/25/2023
Melissa & Doug Enters Physical Space with New York Flagship
After 35 years, the Connecticut-based toy maker will open its first brick-and-mortar store to spotlight its screen-free, sustainable toys ahead of the holidays. - 9/25/2023
Wawa Debuts New Store Design
The Pennsylvania-based c-store in September opened its “next generation” store in Henrico, Virginia, featuring a new exterior and modern aesthetic inside. - 9/20/2023
Kroger Unites Brands for Cincinnati Wellness Festival
The event, in partnership with PepsiCo and Gatorade, will take place Sept. 22-23 and feature more than 100 experiences and food offerings, including sampling, panel discussions, cooking demos, exhibitions and celebrity appearances. - 9/20/2023
2023 Women of Excellence Winners
The Path to Purchase Institute is proud to announce the 37 winners of its eighth annual program recognizing female brand marketers, retailers, agency executives and solution providers for their achievements. - 9/19/2023
Sam’s Club Launches Sales, Media Performance Dashboard
The solution gives advertisers more immediate access to member insights, including household reach, purchase channel and, for the first time, buyer metrics for Sponsored Product Ads. - 9/18/2023
Join Us for P2PI LIVE & Expo in St. Louis
Learn from industry experts how brands are partnering with retailers to monetize changes in consumer behaviors at our flagship event Nov. 7-9. - 9/18/2023
New Grocery Concept FreshTake to Open in 2024
The modern 42,000-square-foot supermarket, including indoor and outdoor seating and dining areas, a putting green and a variety of prepared food options, is coming to Augusta, Georgia. - 9/18/2023
Stop & Shop Expands Usage of In-Store Robots
Marty the robot's data enhancements enable it to flag out-of-stocks and detect misplaced items. The grocer has also begun leveraging Marty outside of the store to interact with customers and support cause campaigns. - 9/18/2023
Exclusive: MessageWrap Installs Printed Conveyor Belts at 10,000th Store
The marketing agency has reached the milestone by helping retailer partners such as Target, Ahold Delhaize, Giant Eagle and BJ’s Wholesale Club promote campaigns/initiatives at checkout.
