Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 9/6/2023
Instacart Unveils Enhanced Omnichannel, AI Solutions
The company has made several updates to its e-commerce storefronts, including new merchandising and marketing capabilities, as well as to its smart shopping carts to further digitize its grocery partners' store experience. - 9/5/2023
Walmart Connect Joins Amazon Ads as 'Best in Class,’ Agency Reports
The fourth edition of The Mars Agency’s “Retail Media Report Card" evaluated 14 retailer media networks across five performance areas, and Walmart received the highest overall ranking, primarily for enhancements made to its measurement tools and media products. - 9/5/2023
Neptune Retail Solutions Completes Quotient Acquisition
Just before the merger closed, Quotient launched Brand Safety, a capability within its DOOH platform that helps advertisers ensure inventory is near points of interest, venues or businesses that align with their brand and messages. - 9/4/2023
Wells Enterprises to Share Details of Out-of-the-Sky Shopper Activation at P2PI LIVE
In November, the parent company of Blue Bunny and Halo Top will discuss insights and results from a massive summer activation with Jewel-Osco. - 9/4/2023
Choice Market to Launch Juxta's Micro Autonomous Store
Technology startup Juxta recently trialed its first unstaffed, portable "Nomad" shopping units in North Carolina, and it has further roll-out plans for the U.S. and Europe. - 8/30/2023
Pepsi Kicks off 125th Anniversary, Rolls Out New Brand Look
The 125-day campaign celebrating its history and future includes a complete visual identity overhaul and a slew of activations, among them an immersive diner experience in New York. - 8/29/2023
Estee Lauder Leverages Generative AI to Enhance Online Experience
Google Cloud’s generative AI capabilities will power real-time monitoring of consumer sentiment and feedback, allowing the prestige beauty giant to address consumer concerns, respond to external trends and improve consumer experiences. - 8/29/2023
Gopuff’s Ad Platform Launches in UK
The company has also expanded its partnership with Rokt to enable brands beyond CPGs to reach Gopuff’s customer base with relevant campaigns. - 8/28/2023
Women-Owned Cannabis Market Opens Fourth Dispensary
Megan's Organic Market stores feature colorful and "whimsical" interiors while merchandising their products openly on tables and shelves. - 8/28/2023
Evian Unveils Floating Tennis Court Experience
The Danone water brand is activating its sponsorship of the U.S. Open with a unique viewing of the men’s final on a branded cruise traveling along New York's Hudson River.
