Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 11/21/2022
In-Store Kiosk Leverages Sensory Marketing
Aroma360 introduced an interactive scenting kiosk display with embedded essential oil diffusers to provide shoppers with a multisensory experience. - 11/16/2022
Snickers Brings 'Rookie Mistake' to Life
The candy brand added an AR experience to the campaign, which asks for NFL fans' greatest football-related mishaps. - 11/16/2022
BevAlc Purchasing Trends to Expect for the Holidays
Data from Catalina points to premixed cocktails and low-alcohol wine rising in popularity at the expense of wine and hard seltzer. - 11/15/2022
Mirakl Unveils Retail Media Solution
Mirakl Ads will surface the most relevant sponsored products to the right customers across marketplace and first-party offerings. - 11/15/2022
Shopper Insights & Measurement Forum Takes Place Dec. 6-7
The Shopper Insights & Measurement Forum is a free virtual education series during which thought leaders will share their expertise on collecting and analyzing shopper data and insights across the path to purchase. - 11/15/2022
TikTok Tests In-App Purchasing in U.S.
TikTok Shop has begun rolling out to select U.S. merchants, allowing users to purchase products directly within the video-sharing platform. - 11/14/2022
CHPA Educates Shoppers in Dollar General's OTC Aisle
The Consumer Healthcare Products Association is piloting interactive shelf signage at Dollar General to help shoppers determine which pain relievers are right for them. - 11/13/2022
Blue Moon Serves Pie Pints
Holiday campaign offers three-packs of mini pie garnishes as substitute for iconic orange wheel. - 11/13/2022
Target Reveals Larger, Modern Store Format
Starting in 2023, more than half of the retailer's 200 full-store remodels and almost all of its 30 new stores will include elements of the new design. - 11/9/2022
Hennessy Launches Speakeasy-Inspired NFT
Cafe 11 is the cognac brand's $450 NFT and Web3 experience created with decentralized autonomous organization Friends With Benefits.
