Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 10/9/2023
Rihanna’s Fenty Beauty Launches at Target’s Ulta Shops
The assortment spans a special mix of full-size top-selling products and exclusive new mini sizes and sets called Fenty Snackz. - 10/9/2023
Activation Gallery: Entertainment Tie-Ins
Granted, not every movie release or licensed product can or will measure up to the impact “Barbie” had on marketing in 2023. Here is a sampling of the entertainment tie-ins and licensing agreements the Path to Purchase Institute spotted this year. - 10/9/2023
Uncover What Motivates In-Store Shoppers at P2PI LIVE
Join us for an educational session diving into research P2PI conducted with Mood Media that examines cross-generational shoppers, what draws them to stores, how they respond to media activations, and what motivates them to go from passive to active engagements. - 10/9/2023
In-Store Experience: Sprouts Farmers Market’s New Format
The specialty grocer has opened smaller stores that focus even more on the experience for health-minded and food-centric shoppers. - 10/9/2023
The New Consumer (September-October 2023)
Research examines the shopping habits of socially conscious consumers. Plus, a look at the effectiveness of promotions and holiday trends. - 10/9/2023
Juxta's Micro-Autonomous Stores Gain Ground
The provider of pre-assembled micro-convenience stores is bringing its portable "Nomad" to more locations, including Georgia-based Golden Pantry Food Stores. - 10/4/2023
Learn How Brown-Forman Is Shaking up Media, Commerce Operations at P2PI LIVE
Spark Foundry will join Brown-Forman for a session on the need for holistic planning and measurement, and how the spirits and wine manufacturer is future-proofing its organization. - 10/4/2023
Halloween 2023 Shopping Trends
Report says Millennials are expected to lead spending this year, particularly online, as '90s nostalgia continues to grow in popularity and find its place in today’s pop culture trends. - 10/4/2023
Littlest Pet Shop to Make Comeback on Roblox
The debut of a digital game will kickstart a global marketing campaign to relaunch the iconic collectibles from the toy brand. - 10/3/2023
Peapod Digital Labs to Discuss the Power of Integrated Retail Media at P2PI LIVE
Learn from Ahold Delhaize USA’s retail media experts about building integrated campaigns and leveraging standardized KPIs, methodology and insights to drive success.
