Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 10/24/2023
Turkish E-Commerce Platform Relaunches Retail Media Network
The HepsiAd overhaul was part of the company's strategy to extend its services beyond Hepsiburada's platform and offer its commercial and technological capabilities to other retailers. - 10/24/2023
7-Eleven to Tackle the Role of Quality Research at P2PI LIVE
7-Eleven's director of Gulp Media Network and senior manager of brand and customer insights will discuss the retailer’s unique approach to research and how it ensures brands are talking to the right audience. - 10/24/2023
Ulta Expands In-Store Retail Media Offerings with Sampling Machines
The retailer will pilot smart vending machines that dole out free product samples and promote brand messaging via digital screens at 10 stores across the U.S. - 10/23/2023
H-E-B Debuts Renovated Central Texas Store
In addition to updating existing stores, the regional grocer is focusing on growing its footprint in northern Texas. - 10/23/2023
Milo’s Tea to Discuss Emerging Trends & Rising Food Prices at P2PI LIVE
With the Krazy Coupon Lady co-founder, Milo's marketing director will provide a candid look into how the brand is combating inflation and boosting sales through revised go-to-market and media strategies. - 10/23/2023
Walmart Remodels Michigan Store With Enhanced Experience
The supercenter store in Kalamazoo, Michigan, boasts updated product displays, more digital touchpoints and expanded categories throughout the store. - 10/18/2023
MasterChef Finalist, Influencer to Speak at P2PI LIVE
Jennifer Maune will join Pathformance chief operations officer Chris Bedford for a cooking demo and deep dive into the recipe for successful shopper marketing in the CPG space. - 10/17/2023
Kroger Measures Carbon Emissions of Retailer Media Network
KPM is the first retailer media network to measure digital supply chain carbon impact associated with its offsite media campaigns through Scope3. - 10/17/2023
IGA to Answer Burning Question: Is Retail Media an Outstanding Experience or Sensory Overload?
At P2PI LIVE & Expo, IGA's VP of brand development will explore strategic approaches to retail media and how brands and retailers can deliver more shopper-centric engagement. - 10/17/2023
Wunderman Thompson, VMLY&R Commerce to Merge
VML, WPP's new combined creative agency, will be operational in 64 markets by Jan. 1.
