Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 8/12/2024
ShopRite Adds Digital Screens in Pharmacies
The grocer is an early adopter of Grocery TV’s new retail media solutions, which serve health-related information and brand advertising to shoppers near the pharmacy counter. - 8/12/2024
Ace Hardware Debuts Experiential Store Format
“Elevate3 Ace” is part of a $1 billion investment to enhance the shopper experience at new and existing stores over the next five years. - 8/12/2024
2024 Women of Excellence Winners
P2PI is proud to announce the 35 winners of its ninth annual program recognizing female brand marketers, retailers, agency executives and solution providers for their achievements. - 8/8/2024
Lowe’s Rebrands Retailer Media Network
Lowe's Media Network features a new logo and expanded advertising touchpoints for brands, including in stores and in the retailer's mobile app. - 8/6/2024
Top 'Retail Media' Stories from July
Sam's Club, Best Buy, IAB and others announced retail media-related advancements, research and other news last month. - 8/5/2024
Activation Gallery: Sports Sponsorships
Sports sponsorships are so prevalent in the marketing world — and are a large chunk of big brands’ annual advertising budgets. Here’s a sample of the activations we’ve spotted this year. - 8/5/2024
SpartanNash Debuts Fresh Store Model at Family Fare
The company’s modern “market-style” store concept features convenience-focused food options, a beef jerky bar and a nostalgic vintage candy station. - 8/5/2024
Sainsbury’s Upgrades Checkout Experience
The U.K. grocer will leverage NCR Voyix cloud technology and roll out next-gen self-checkout systems that deliver personalized promotions and speed up the customer journey. - 8/4/2024
Top 'In-Store Experience' Stories from July
Whole Foods, Lowe's, Hy-Vee and others unveiled store initiatives and updates last month. - 8/1/2024
John Lewis Introduces Retailer Media Network
Created in partnership with Publicis Groupe’s Epsilon, the U.K. retailer’s platform allows brands to create and manage campaigns, including via banner and sponsored product ads.
