Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 7/9/2024
Swiftly Modernizes Circular Ads for Digital
The technology provider's "Audience Optimizer" solutions replace retailers' traditional paper ads with targeted and personalized online ads. - 7/8/2024
Lowe’s Expands In-Store Media With Audio Ads
Marketers can now buy and launch targeted, programmatic audio ads across the retailer’s locations through Lowe’s One Roof Media Network. - 7/8/2024
Patron Unveils Sensory Experience in Canada
An 88-foot dome, set up this month in Montreal first and then Toronto, will feature live DJ sets and 360-degree visuals of Mexico landscapes. - 7/8/2024
Latest Details on Netflix’s Retailtainment Concept
The first two Netflix Houses will open in 2025 at malls in King of Prussia, Pennsylvania, and Dallas. - 7/2/2024
Scenes From P2PI's Retail Media Summit 2024
View a gallery of the activity from all three days of our annual event in Chicago. - 7/2/2024
Research From UK’s Co-op Measures Ad Impact at Other Retailers
A retail media campaign from a global beer brand generated a sales lift of 12% in Co-op stores and drove a 3% lift at surrounding stores. - 7/1/2024
Retailers Expand Use of Instacart’s Smart Carts
Wakefern adds Caper Carts to ShopRite stores in the Philadelphia area, while Price Chopper and McKeever's Market & Eatery stores in Missouri deploy the technology. - 7/1/2024
Top 'In-Store Experience' Stories from June
Walmart, Lowe's, Albertsons, Asda and others unveiled store initiatives and enhancements last month. - 7/1/2024
Morrisons Adds Impulse-Buy Displays Near Checkout
The U.K. supermarket chain recently rolled out specially designed "bays" to its self-service checkout areas to encourage impulse buying, particularly of health and beauty products. - 6/25/2024
P2PI Announces Inaugural Storefronts Event
On Sept. 12, Storefronts (think upfronts for in-store retail media) will give brand marketers a free opportunity to hear from U.S. retailer media networks on their 2025 plans and explore new trends and strategies.
