Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 7/23/2024
Sam's Club MAP Launches Display Ads for Scan & Go
The ads, which refresh after each new product scan, are now available in all clubs for select members and will roll out to 100% of in-club traffic over the coming weeks. - 7/23/2024
Northeast Grocery Introduces Retailer Media Network
Shopper Link digital media network will power offsite and onsite media for nearly 300 supermarkets throughout New York, Massachusetts, Vermont, Connecticut, Pennsylvania and New Hampshire. - 7/22/2024
Hong Kong Mall Debuts Sprawling Art Installations, Consumer Experiences
Through Sept. 1, Harbour City is featuring artistically designed, sports-themed activity areas, such as an outdoor boxing ring, to lure in consumers. - 7/22/2024
Infographic: The State of Ice Cream
Research from 84.51°, Kroger’s data analytics subsidiary, explores insights into how the frozen treat is faring among shoppers, from sales growth to shopping modality. - 7/17/2024
Prime Day Results, Highlights & Commentary
Amazon reveals that this year's event was its biggest in history, while outside data indicates a stronger halo effect for other retailers than in last year’s event. - 7/16/2024
How U.S. Consumers Feel About Ads on Streaming Services
A recent study found that more than half of consumers prefer personalized ads and most are willing to accept ads in exchange for lower streaming subscription fees. - 7/16/2024
Wynk Debuts Largest Campaign Yet to Address ‘Regulatory Battle’
The emerging THC seltzer brand's "Get Together" campaign will utilize a diverse mix of media, including DOOH ads and user-generated content, to position cannabis consumption akin to traditional BevAlc marketing. - 7/15/2024
Upcoming Learning Lab: Smarter Growth Strategies for BevAlc Brands
P2PI members are invited to attend a 60-minute educational webinar discussing the latest BevAlc growth forecast, incrementality metrics, brand examples and more. - 7/15/2024
Whole Foods Gives Update on Daily Shop
The grocer's first smaller format store will open this fall on New York's Upper East Side. - 7/15/2024
Acosta Group Completes Crossmark, Product Connections Acquisition
Diversifying Acosta's retail and marketing solutions, the companies will remain as separate agency brands within the bigger organization.
