Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 10/31/2023
Ad Spending Up Across Channels, Report Finds
Retail media, paid search and paid social spend grew from Q2 to Q3, with nearly every channel seeing its strongest spending month during the third quarter, according to Skai. - 10/31/2023
Omnicom to Acquire Digital Commerce Business Flywheel
Omnicom Group plans to buy Ascential's Flywheel Digital for $835 million in the first quarter of 2024. - 10/31/2023
Amazon Expands Sponsored Ads Portfolio With Streaming
"Sponsored TV" is a new self-service solution that enables both small and large brands to run ad campaigns on Freevee, Twitch and third-party Fire TV apps. - 10/30/2023
Ahold Delhaize to Acquire Romanian Grocer Profi
The $1.37 billion deal will more than double the size of Ahold Delhaize’s Romanian footprint, which currently consists of 969 Mega Image stores. - 10/30/2023
P2PI Wins at 2023 Eddie & Ozzie Awards
P2PI Magazine won an Eddie for its September/October 2022 issue, whose cover focused on the transformative potential of the cannabis industry. - 10/30/2023
Walmart to Debut Store of the Future at 117 Locations
Here's a look at the remodeled stores, which include refreshed exteriors and interiors, more shopping carts, a front-end transformation and new signage and product displays. - 10/30/2023
2023 OmniShopper Awards Winners
The Path to Purchase Institute is proud to announce the winners of its third annual OmniShopper Awards ahead of the ceremony at P2PI LIVE & Expo. - 10/25/2023
Master Micro-Occasion Marketing With General Mills at P2PI LIVE
Discover the untapped potential of micro-occasions and how they can be used year-round to engage shoppers and review examples of promotions that had a tangible impact. - 10/25/2023
Sour Patch Kids Embraces Cringe Moments with ‘Friday’ Singer Rebecca Black
The Halloween campaign comprises an online game and TikTok challenge encouraging consumers to recreate and share embarrassing moments from their past. - 10/25/2023
Consumers Are Open to AI for User-Generated Content, Report Finds
Majority of consumers would find it helpful if retailer/brand websites provided an AI-powered coach to guide users in leaving high-quality reviews.
