Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 8/21/2024
Australian United Retailers Enhances Loyalty, Promotions Capabilities
The collective will launch a loyalty program and promotions platform through a five-year agreement with Lobyco to bolster localized and personalized promotions at scale. - 8/21/2024
Survey Unveils Holiday Shopping Trends, Forces
Most U.S. consumers believe inflation will have a somewhat negative impact on their spending, and one in five say the presidential election will almost certainly have an impact, according to Tinuiti. - 8/21/2024
Storefronts Keynote Speaker to Share How Physical Retail Is the New TV
Andrew Lipsman will kick off the Sept. 12 event with an insights-driven presentation on the future of in-store advertising and how it’s overtaking linear TV. - 8/20/2024
Solo Stove Reunites With Snoop Dogg for Largest Campaign Yet
The “Blunt Marketing” campaign plays on the partners’ viral stunt last year, where the famed stoner declared he was giving up smoke, only to instead promote smokeless fire pits. - 8/19/2024
Report: Consumers Take a Break From Discretionary Spending
Consumers are adapting purchase decisions in search of value and are shifting behavior based on financial concerns and competitive product offerings, according to Circana. - 8/19/2024
Couche-Tard Uses Acquisitions to Grow Footprint
The convenience store giant will purchase Giant Eagle’s GetGo Cafe + Market banner, while eyeing an even bigger deal with 7-Eleven’s parent company. - 8/18/2024
T&T Supermarkets Continues U.S. Expansion
The Asian grocery chain based in Canada will open its third U.S. store in 2025, and it'll include a Chinese crepe station and a dim sum and street food section. - 8/18/2024
Retail Media Summit UK Returns on Oct. 16
We will again host our curated, cross-Atlantic event in London to help brands and retailers navigate the complicated, rapidly shifting retail media arena. - 8/14/2024
Instacart Joins Ibotta’s Digital Promotions Network
Ibotta will be Instacart's preferred third-party coupon provider across product categories on its mobile app and website. - 8/13/2024
What Incentivizes Consumers to Share Their Data?
The majority of consumers are open to sharing their email address with a brand in exchange for an incentive, while only 21% will share demographic information, according to research from Decile.
