Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 9/27/2023
Don Julio Pays Homage to Mexico
The campaign kicked off with a cinematic anthem ad spot titled “A Love Letter to Mexico,” which celebrates modern Mexico, its people and culture as well as introduces a new visual brand identity. - 9/27/2023
Crayola, Kohl's Launch Colorful Merchandise Collection
"Crayola x Kohl's" will officially roll out Oct. 2 and include apparel, accessories, gifts, impulse buys and home decor inspired by the brand’s iconic crayon colors. - 9/27/2023
Explore What’s Shaping the Future of BevAlc at P2PI LIVE
A panel representing Moet Hennessy, Constellation Brands, Mast-Jagermeister and ReserveBar will discuss the vast and varied landscape of consumer behaviors, from buying preferences to media consumption. - 9/26/2023
Best Buy Launches Mobile Deals Experience
Exclusively in the retailer's mobile app, Best Buy Drops highlights new product releases and limited quantity deals across categories. - 9/26/2023
UNFI to Discuss the Power of Independent Retailers & Retail Media at P2PI LIVE
United Natural Foods will take the stage with retail marketing agency Threefold to give an exclusive look at how CPGs can tap the previously unaddressable independent grocery shopper market in the next era of retail media. - 9/26/2023
Forecast: Holiday E-Commerce Sales to Increase 9% YOY
Digital marketing agency NetElixir released its 2023 holiday e-commerce marketing calendar and e-commerce growth forecast ahead of what it believes will be the first AI-powered holiday season. - 9/25/2023
Melissa & Doug Enters Physical Space with New York Flagship
After 35 years, the Connecticut-based toy maker will open its first brick-and-mortar store to spotlight its screen-free, sustainable toys ahead of the holidays. - 9/25/2023
Wawa Debuts New Store Design
The Pennsylvania-based c-store in September opened its “next generation” store in Henrico, Virginia, featuring a new exterior and modern aesthetic inside. - 9/20/2023
Kroger Unites Brands for Cincinnati Wellness Festival
The event, in partnership with PepsiCo and Gatorade, will take place Sept. 22-23 and feature more than 100 experiences and food offerings, including sampling, panel discussions, cooking demos, exhibitions and celebrity appearances. - 9/20/2023
2023 Women of Excellence Winners
The Path to Purchase Institute is proud to announce the 37 winners of its eighth annual program recognizing female brand marketers, retailers, agency executives and solution providers for their achievements.
