Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 10/16/2023
Coca-Cola to Share 5 Steps to Mastering Consumer Trends at P2PI LIVE
Experts from Coca-Cola Southwest Beverage and media company Tag will share case studies and tips for leveraging key touchpoints to win consumer attention and deliver exceptional omnichannel experiences. - 10/16/2023
Netflix to Open Brick-and-Mortar Locations
Instead of selling movies, Netflix House will offer merchandise and curated in-store dining experiences and live events inspired by some of its most popular movies and shows, such as “Squid Game” and “Peaky Blinders.” - 10/10/2023
Drizly to Discuss Building Creative Programs in the Modern Retail Media Age at P2PI LIVE
Leaders from Uber’s Drizly and VMLY&R Commerce will share how the on-demand alcohol delivery platform is thinking about shoppers being “in market” versus “in basket" — and how it's collaborating creatively with brands. - 10/10/2023
Sainsbury’s Increases In-Store Retail Media Touchpoints
The U.K. supermarket chain is doubling the number of digital screens in its stores and launching an internal screen network that will feature more campaign customization capabilities. - 10/9/2023
Emerson Group To Hold Virtual Industry Day Event on Oct. 11
This year's virtual event will bring together retail and marketplace leaders, brand innovators and inspirational groundbreakers to explore what the future of the industry. - 10/9/2023
Rihanna’s Fenty Beauty Launches at Target’s Ulta Shops
The assortment spans a special mix of full-size top-selling products and exclusive new mini sizes and sets called Fenty Snackz. - 10/9/2023
Activation Gallery: Entertainment Tie-Ins
Granted, not every movie release or licensed product can or will measure up to the impact “Barbie” had on marketing in 2023. Here is a sampling of the entertainment tie-ins and licensing agreements the Path to Purchase Institute spotted this year. - 10/9/2023
Uncover What Motivates In-Store Shoppers at P2PI LIVE
Join us for an educational session diving into research P2PI conducted with Mood Media that examines cross-generational shoppers, what draws them to stores, how they respond to media activations, and what motivates them to go from passive to active engagements. - 10/9/2023
In-Store Experience: Sprouts Farmers Market’s New Format
The specialty grocer has opened smaller stores that focus even more on the experience for health-minded and food-centric shoppers. - 10/9/2023
The New Consumer (September-October 2023)
Research examines the shopping habits of socially conscious consumers. Plus, a look at the effectiveness of promotions and holiday trends.
