Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 7/31/2024
Report Identifies Top Retailers, Brands Embracing AI
Amazon, Walmart, Stitch Fix, The Home Depot and Nike are among the top 10 out of 100 companies benchmarked in an AI index ranking from Lily AI. - 7/31/2024
'Cookie Deprecation Was Always Overrated'
Marketing leaders weigh in on Google’s decision to scrap third-party cookies. - 7/30/2024
Join Top U.S. Retailer Media Networks at P2PI's Storefronts Event
On Sept. 12, marketers will hear from CVS Media Exchange, Kroger Precision Marketing, Walgreens Advertising Group, Dollar General Media Network, Costco and others on their visions for 2025. - 7/30/2024
Vistar Media Launches in Brazil
In partnership with Mexico City-based PRODOOH, Vistar continues its efforts to expand programmatic DOOH advertising in Latin America. - 7/30/2024
Best Buy, DoorDash Grow Off-Site Retail Media Capabilities
The companies are testing ad technology from a self-serve platform that provides marketers with first-party data and engages consumers across digital media walled gardens, including TikTok, Meta and Google. - 7/29/2024
L'Oreal's Colorsonic Disrupts Target's Hair Color Aisle
The beauty brand worked with the retailer to develop a display to merchandise a new at-home hair color device and help shoppers pick a shade at-shelf. - 7/29/2024
Toys R Us Shop-in-Shops Coming to Navy Exchange Stores
The first branded toy shop at NEX will open ahead of the holiday season, with additional stores to follow in 2025. - 7/29/2024
Schnucks Rolls Out Instacart’s Electronic Shelf Label Technology Chainwide
Instacart’s pick-to-light functionality enables couriers to select a requested item on their phone to trigger a flash on the corresponding shelf label. - 7/28/2024
Deadline EXTENDED for 2024 OmniShopper Awards
We're keeping the entry window for our fourth annual OmniShopper Awards open through Friday, Aug. 2. The program celebrates the year’s best marketing activations and packaging. - 7/25/2024
Call for Speakers: P2PI Live & Expo 2024
If you have groundbreaking research to share or are an expert in the rapidly changing world of commerce, we encourage you to submit a proposal by Aug. 15.
