Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 6/25/2024
Amazon Measures Ad Impact of Sales at Top Retailers
The new "Multi-Retailer Attribution" solution helped a large manufacturer measure non-Amazon sales from viewers of a Thursday Night Football campaign it ran last season. - 6/19/2024
Persil Leverages Designer for 24-Hour TikTok Live Event
Christian Siriano will host a “Wardrobe Refresh Hotline” on Persil's TikTok to demonstrate “the art of outfit repeating” and answer callers' questions. - 6/18/2024
Breaking Bias: Diverse Representation Amplifies Brand Power
Leveraging diverse talent in advertising is not only a moral imperative but also a strategic opportunity for brands, writes BAV Group's Brian Owens in honor of Juneteenth. - 6/18/2024
CVS Media Exchange Launches Self-Serve Offering
In collaboration with The Trade Desk, the beta offering helps brands reach CVS loyalty members across off-site touchpoints, including programmatic display and CTV. - 6/17/2024
Asda Begins 170-Store Upgrade Program
The U.K. retailer plans major changes for 50 stores, including new foyers, seasonal aisles, food-to-go services, flooring and lighting. - 6/16/2024
Entries Open for 2024 OmniShopper Awards
P2PI's fourth annual program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations, as well as best packaging. Enter by Friday, July 26. - 6/13/2024
Albertsons Enhances CTV Ad Measurement, Inventory & Shoppability
Albertsons Media Collective’s latest retail media solution works across Google Display & Video 360, The Trade Desk, LiveRamp and others to streamline the media buying journey. - 6/11/2024
United Airlines Enters Media Network Universe
Kinective Media uses traveler insights to create “anonymized audience segments” that marketers can reach via the airline's touchpoints, including its mobile app and in-flight screens. - 6/10/2024
Nespresso Opens Workshop-Style Boutique in Montreal
Located in a shopping mall, the store offers an immersive, local and personalized experience that emphasizes the art of coffee-making. - 6/10/2024
Walmart to Bring Digital Shelf Labels to 2,300 Stores
By 2026, more store associates will be able to manage pricing, inventory, order fulfillment and customer interactions using a mobile device.
