Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 8/18/2024
Retail Media Summit UK Returns on Oct. 16
We will again host our curated, cross-Atlantic event in London to help brands and retailers navigate the complicated, rapidly shifting retail media arena. - 8/14/2024
Instacart Joins Ibotta’s Digital Promotions Network
Ibotta will be Instacart's preferred third-party coupon provider across product categories on its mobile app and website. - 8/13/2024
What Incentivizes Consumers to Share Their Data?
The majority of consumers are open to sharing their email address with a brand in exchange for an incentive, while only 21% will share demographic information, according to research from Decile. - 8/12/2024
ShopRite Adds Digital Screens in Pharmacies
The grocer is an early adopter of Grocery TV’s new retail media solutions, which serve health-related information and brand advertising to shoppers near the pharmacy counter. - 8/12/2024
Ace Hardware Debuts Experiential Store Format
“Elevate3 Ace” is part of a $1 billion investment to enhance the shopper experience at new and existing stores over the next five years. - 8/12/2024
2024 Women of Excellence Winners
P2PI is proud to announce the 35 winners of its ninth annual program recognizing female brand marketers, retailers, agency executives and solution providers for their achievements. - 8/8/2024
Lowe’s Rebrands Retailer Media Network
Lowe's Media Network features a new logo and expanded advertising touchpoints for brands, including in stores and in the retailer's mobile app. - 8/6/2024
Top 'Retail Media' Stories from July
Sam's Club, Best Buy, IAB and others announced retail media-related advancements, research and other news last month. - 8/5/2024
Activation Gallery: Sports Sponsorships
Sports sponsorships are so prevalent in the marketing world — and are a large chunk of big brands’ annual advertising budgets. Here’s a sample of the activations we’ve spotted this year. - 8/5/2024
SpartanNash Debuts Fresh Store Model at Family Fare
The company’s modern “market-style” store concept features convenience-focused food options, a beef jerky bar and a nostalgic vintage candy station.
