Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 9/23/2024
Research Highlights Consumer Sentiment Ahead of the Election, Holiday Season
Insights from Kroger's 84.51° show that most shoppers are prioritizing deals and promotions ahead of the holidays, and election-related uncertainty is impacting consumer decisions across age groups. - 9/23/2024
Gallery: Whole Foods Market Daily Shop in New York
The quick-shop store format designed for urban neighborhoods includes the retailer's only Juice & Java cafe in the city and more than 400 local products from Northeast-based suppliers. - 9/17/2024
In-Store Media Leaders Share Insights at P2PI's Storefronts
Shelf-edge media provider Vestcom and Mood Media's in-store digital advertising provider Vibenomics took the stage on Sept. 12 to explore the touchpoints, trends and challenges shaping the future of in-store retail media. - 9/17/2024
IAB Releases In-Store Retail Media Definitions, Guidelines
The standards, which are open for public comment until Nov. 1, include clear terminology and recommended ad formats and store zones. - 9/17/2024
UK Online Grocer Ocado Retail Launches Ad Network
Ocado Ads, powered by retail media technology provider Zitcha, includes onsite, offsite, social and CTV ad solutions. - 9/16/2024
Wakefern Increases Use of AI Robots
ShopRite stores are using Tally, Simbe’s autonomous item-scanning robot, to enhance inventory and operation insights. - 9/16/2024
The Giant Co. Rolls Out Canned Cocktails in Pennsylvania
A new state law allows the company to diversify its alcoholic offerings beyond beer and wine at 138 Giant and Martin’s stores. - 9/11/2024
'The Store Is Now a Stage': The Emergence of In-Store Retail Media
With linear TV on the decline and retail media emerging as the center of the advertising universe, Andrew Lipsman opened P2PI’s Storefronts with a call to action for brands to recognize the reach and creative opportunity the physical store offers. - 9/10/2024
Shoppers Increasingly Aware of Cookies, Implications
Survey findings showcase how key trends such as personalization and privacy are impacting U.S. consumer behavior during online shopping. - 9/10/2024
Pacvue Appoints New CEO
Former chief operating officer Rahul Choraria succeeds co-founder Sandeep Kella, who now leads the board of directors alongside two new members.
