Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 9/9/2024
Thrive Market Gets in the Retail Media Mix
The membership-based online grocer is leveraging Instacart’s Carrot Ads technology to run and sell ad placements for brands on its own e-commerce site and app. - 9/9/2024
Ephex Acquires Superfridge from Advantage Solutions
The investment will strengthen Superfridge’s in-store marketing and merchandising display solutions and promotional program. - 9/9/2024
Walmart Kicks Off TikTok-Inspired Style Tour
The Walmart Styling Tour showcases its latest fashion collections and engages consumers with experiences, such as free lipstick engraving and color analysis. - 9/8/2024
Family Dollar Turns to AI Platform to Localize Product Assortment
The discounter partnered with Dunnhumby to enhance its category management and merchandising processes as part of its efforts to improve the in-store experience. - 9/8/2024
Sam’s Club’s MAP Expands Sponsored Search Brand Amplifier
The premium ad placement is now available across the retailer media network’s entire Partners Club network and its self-service platform. - 9/4/2024
Lowe’s NFL Campaign Targets Millennial Homeowners
The retailer has enlisted football stars, its red vest associates and select brand partners for its 360-degree marketing campaign. "All the Ways We Help" showcases Lowe’s tools and services that help improve shoppers’ home game. - 9/3/2024
Attend P2PI LIVE & Expo in November
The event, which will take place in Schaumburg, Illinois, promises a blend of education, inspiration and valuable insights. - 9/3/2024
Top Retail Media Stories from August
Instacart, Ahold Delhaize, Google and others announced retail media-related advancements, collaborations and other news last month. - 9/2/2024
Top 'In-Store Experience' Stories from August
Sainsbury’s, SpartanNash, Ace Hardware and others unveiled store initiatives and updates last month. - 9/2/2024
Foxtrot to Reopen First Store
The Chicago-based grocery/convenience store chain returns to the Gold Coast neighborhood with an expanded coffee and culinary experience after abruptly shuttering operations in April.
