Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 11/21/2023
Superdrug Rolls Out First Sponsored Supplier Campaigns
After debuting its retail media network in October, the U.K.-based retailer went live with sponsored digital campaigns on its website in November with Unilever and Beiersdorf first. - 11/21/2023
Instacart Reimagines Sell Sheet for Emerging Brands
Chomps, Liquid Death and Poppi are among the first brands leveraging Instacart's new and improved discovery tools that help showcase the best of their product catalog to Instacart’s retailer network. - 11/20/2023
Infographic: Trends for Holiday Shopping 2023
As consumers stress over rising costs, new research highlights shifts in shopper behavior and sentiment, including higher demand for coupons and a decrease in plans to shop small, sustainable and minority businesses. - 11/20/2023
Nespresso Opens Enhanced Boutique in Toronto's Union Station
The flagship is the brand’s 36th boutique-style store in Canada but the first in North America to feature an enhanced design offering exclusive, localized experiences and personalized services. - 11/20/2023
It’Sugar Opens Shop Inside Macy’s on Chicago’s State Street
The store-within-a-store concept spans 1,245 square feet within a Macy’s flagship and stocks thousands of confections, novelty products and candy-themed gifts. - 11/15/2023
Best Buy Continues Focus on Health Technology With Latest Launch
The retailer will be the exclusive brick-and-mortar retailer (through the end of 2023) of new health monitoring devices/smart watches from French consumer electronics company Withings. - 11/14/2023
Amazon Makes Meta, Snapchat Ads More Shoppable
New in-app shopping experiences for Prime members on Instagram, Facebook and Snapchat allows them to purchase products directly on the platforms. - 11/14/2023
Kroger Decouples Data With New Programmatic Solution
Kroger's retail media arm now allows advertisers to activate its purchase-based audiences directly in their existing DSP seats through an exclusive partnership with The Trade Desk. - 11/13/2023
Celebrating P2PI's 2023 OmniShopper Awards Winners
The Path to Purchase Institute honored the winners of our third annual awards program at a ceremony at P2PI Live & Expo in St. Louis. Check out a gallery from the event! - 11/13/2023
Lowe's Debuts Workshops Targeting Millennials
Home Repair Workshops are available at 100 U.S. stores to help homeowners and DIYers develop their skills and tackle common household projects, such as replacing a faucet and repairing drywall.
