Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 10/1/2024
Invenco by GVR, GSTV Launch Retail Media Managed Service Offering
“Engage Media Full-Service” enables convenience retailers to deploy custom, branded content across their at-pump video network to drive in-store traffic. - 10/1/2024
Walmart Makes Major Updates to Insights Offerings, Retail Media
Among its Oct. 1 announcements, the retailer has expanded availability of its new self-serve insights integration with Walmart Connect, and it will rebrand Walmart Luminate to “Scintilla” next year. - 9/30/2024
Nestle Purina to Talk Innovation Hub, Human-Centered Connected Commerce at P2PI LIVE
Shopper experience and e-commerce leads from the petcare giant will give an inside look at the collaborative work being done at its retail innovation center in a discussion led by WD Partners. - 9/30/2024
E-Commerce Study Finds In-Store Shopping Sentiment Up
Online shopping remains robust, but a universal affinity for in-store shopping has emerged with a modern, omnichannel twist, according to Ryder System’s annual report. - 9/30/2024
Top 'In-Store Experience' Stories from September
Dollar General, Walmart, Wakefern, Whole Foods and others unveiled store initiatives and updates during the month. - 9/25/2024
Report Identifies Keys to Creating Brand Loyalty, Gap in Personalization
While 60% of consumers are pessimistic about today's cost of living, nearly 70% of consumers say they will pay a premium for brands they are loyal to, according to new Marigold research. - 9/25/2024
In-Store Media Firm Looma Expanding Beyond BevAlc
The company has raised $10 million to deepen its penetration within the category and expand its network of screens into all major areas of the grocery store. - 9/24/2024
Gopuff Launches Customizable Brand Shops
The e-commerce platform also introduced deeper insights for sampling campaigns and an integration that allows consumers to add products to their cart when shopping anywhere online. - 9/24/2024
Commerce Video Engagement is Soaring, But Advertisers Are Missing the Mark
While digital video ad spend and consumer consumption is on the rise, there is a misalignment between how consumers prefer to shop using video and how advertisers create and deliver these ads, an IAB study found. - 9/24/2024
The Harris Poll to Keynote P2PI LIVE & Expo
Expert researchers will explore emerging trends redefining consumer behavior and the growing influence of digital innovation on Nov. 13 in Schaumburg, Illinois.
