Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 11/13/2023
Toys R Us to Open Flagship at Mall of America
As part of WHP Global's plan to resurrect Toys R Us in the U.S. and expand its physical footprint across the globe, this store will open in November and launch interactive experiences and vendor product demos in 2024. - 11/8/2023
Celebrating P2PI’s 2023 Women of Excellence Winners
The Path to Purchase Institute honored the class of 37 winners of our eighth annual awards program and revealed this year's Executive of the Year at a ceremony at P2PI Live & Expo on Nov. 8. Check out a gallery from the event! - 11/7/2023
Best Buy's Holiday Livestream Promotions
Best Buy kicked off a live shopping series hosted by its virtual sales experts in November in collaboration with TalkShopLive. - 11/7/2023
Infographic: Understanding Flawed Data
Recent research from Kroger’s 84.51° data analytics subsidiary indicates that brands may be basing big business decisions on fundamentally flawed data. - 11/7/2023
Walmart Targets Bravo Fans with Shoppable Episodes on Peacock
A new partnership with NBCUniversal allows streamers to shop products inspired by season eight of "Below Deck Mediterranean" directly from Walmart.com during ad breaks. - 11/6/2023
The Body Shop Debuts a Holiday Advent Calendar-Inspired Pop-Up
Located in Toronto, the experiential shop includes a “Stories of Change” wall that invites shoppers to “peel and reveal” stories behind each product. - 11/6/2023
Geissler's to Launch Instacart's Smart Carts in All Stores
The seven-store IGA grocer will replace a majority of its traditional shopping carts with AI-powered Caper Carts over the coming months. - 11/6/2023
GNC Opens Modern Apothecary-Esque Flagship
The format allows for plenty of product display opportunities with movable shelving, counters for product sampling and available space for local events and partnerships. - 11/1/2023
Albertsons Makes Online Recipes More Shoppable
Through a new shoppable integration, Albertsons shoppers within Chicory's recipe network have a streamlined add-to-cart and checkout process. - 11/1/2023
Report Ranks Retailers by Shopper Satisfaction
Amazon and Chewy rate the highest for customer satisfaction going into the 2023 holiday season, according to the American Customer Satisfaction Index.
