Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 9/2/2024
Avocados From Mexico Readies College Football Playoff Activations
AFM, an official sponsor of the playoff, is running an expansive retail campaign spanning incentives, in-store promotional programs and new thematic packaging. - 8/29/2024
Form Strategic Partnerships at CONNECT, P2PI’s VIP Program
The next CONNECT Hosted Buyer Program event will take place at P2PI LIVE & Expo in November, where brands and solution providers are invited to partake in our version of corporate speed dating. - 8/28/2024
Halloween Trends for 2024
Despite economic concerns, U.S. consumers are expected to spend even more on Halloween this year compared to 2023, the largest Halloween shopping season on record, according to Advantage Solutions. - 8/28/2024
Seeking Brand Participants for Trends Survey on Retail Media Networks
P2PI is calling on consumer product marketers across categories to take our 10-minute survey rating retailer networks and their performance. The first 100 participants will receive an Amazon e-gift card. - 8/27/2024
Yahoo DSP Adds Two Commerce Media Partners
Planet Fitness and Rippl (powered by Bridg) help expand Yahoo’s commerce media capabilities, data and inventory. - 8/27/2024
Two P2PI Member Companies Team Up to Improve In-Store Measurement
A collaboration between Vibenomics and Pathformance addresses challenges physical retail media marketing faces: inconsistent measurement methods and fragmented data sources. - 8/27/2024
Beauty Marketing Agency Encourages Multi-Channel Ad Strategy
Navigo Marketing has expanded its online retail management services beyond Amazon to include category leaders Ulta and Sephora. - 8/26/2024
German Drugstore Chain Leverages AI Planning as It Enters New Market
Rossmann will use AI-based store and space planning to optimize product assortment and availability as it opens new stores and online channels in Switzerland. - 8/26/2024
Survey Highlights Impact of In-Store Digital Screens
Research from CoolerX finds that 82% of consumers think content shown on digital in-store screens is memorable and relevant. - 8/26/2024
Sheetz Introduces 'Truck Bed Sessionz' Concert Series
The convenience chain's pop-up events kicked off with an emerging country artist at a store in Bethel Park, Pennsylvania. They will travel to other locations through September.
