Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 10/7/2024
GALLERY: Prestige Beauty Brand Takes Over Chicagoland Ulta
Rabanne took its shiny gold traveling consumer experience to the retailer to introduce and promote its prestige, vegan products through a celebrity makeup artist appearance and demos. - 10/7/2024
In-Store Experience: Co-op Stores in the UK
Our store visits show how Co-op focuses primarily on convenience and sells a mix of own brand and name brand products. - 10/7/2024
P-O-P Spotlight: Interactive Displays (September 2024)
Each month, we will showcase small samplings of eye-catching displays and themes from P2PI’s robust Image Vault. Here are three unique displays leveraging QR codes. - 10/6/2024
Albertsons Expands Retail Media Solutions With Rewards App
Mondelez is one of the first to use Fetch to drive consumers to Albertsons' banners with in-app, purchase-based offers designed to acquire shoppers, increase sales and drive retailer-specific loyalty. - 10/3/2024
Orange Apron Media Debuts Self-Service Ad Platform
Orange Access allows advertisers to launch onsite and offsite campaigns, while also accessing intuitive reporting, in one platform. - 10/2/2024
Latest Trends in Chocolate Consumption
Despite increased food costs, Americans are leaving room in their budgets for chocolate, according to an annual report from the National Confectioners Association. - 10/2/2024
Vizit Raises $25M to Enhance Visual Content With Intuitive AI
The funds will help the visual analytics company expand its Visual AI platform, leverage synthetic human preferences to predict audience reactions and enter new markets. - 10/2/2024
Target Puts Weight Behind 'Wicked' Release
The retailer is leveraging the soon-to-be cultural phenomenon by rolling out more than 150 themed products as well as dedicated shop-in-shops and in-store events ahead of the film’s Nov. 22 release. - 10/1/2024
Evolving Retail Media Landscape Emphasizes Need for Industry to Connect
P2PI’s CONNECT Hosted Buyer Program unites brands and solution providers for our version of VIP corporate speed dating. The next opportunity will take place in November at P2PI LIVE & Expo. - 10/1/2024
Top Retail Media Stories from September
Sam’s Club, The Home Depot, IAB and others announced retail media-related advancements, collaborations and news during the month.
