Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 1/9/2024
Becoming the Brand of Choice for the Super Bowl Season
InMarket's Mitch Cristol outlines a guide for winning “Bev/Alc's Vince Lombardi Trophy." - 1/8/2024
Instacart Brings Digital Ads to Smart Carts
The pilot puts ads on Caper Carts at Good Food Holdings' Bristol Farms stores in Southern California, with additional retail partners rolling out in the months ahead. - 1/7/2024
Call for Nominations: Third Annual 40 Under 40 Awards
Ideal candidates for P2PI's 40 Under 40 Awards are young, accomplished professionals in omnichannel marketing. Nominate a colleague or peer by Feb. 2. - 12/20/2023
2024 Retail Predictions
Industry experts and recent research flags AI disruption, personalization and shoppable content as a few of the key themes that will shape 2024. - 12/19/2023
GE Appliances Offers Recipe Discovery With Kroger
Touchscreens on select GE wall ovens and slide-in ranges enable consumers to explore seasonal culinary inspiration and add ingredients to their Kroger cart. - 12/19/2023
Skai to Present Retail Media Power Plays for 2024 at CES
In partnership with the Path to Purchase Institute, Skai will also exclusively unveil insights from its annual “State of Retail Media” study in a two-hour session on Jan. 10. - 12/18/2023
10 CPG Brands Recognized for Packaging Redesigns
The 2023 Designalytics Effectiveness Awards showcase food, beverage and personal care brands whose package redesigns sparked sales increases. - 12/18/2023
Rum Brand Debuts Pop-Up at Miami Airport
The monthlong Brugal experience pays homage to the brand’s heritage and includes a bar, gallery and lounge. - 12/14/2023
Mattress Firm Links Ad Impressions With In-Store Visits
The specialty retailer is an early adopter of an integration between omnichannel ad company Clinch and data collaboration platform LiveRamp that brings another layer of insights to campaigns that are tied to an offline action. - 12/13/2023
Frito-Lay Campaign Celebrates Creators
The "My Joy" commercial is a continuation of the manufacturer's five-year plan to increase investments, representation and amplification of diverse creative voices in front of and behind the camera.
