Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 10/15/2024
Amazon Ads Unveils New Capabilities at unBoxed 2024
The capabilities include full-funnel insights to help brands launch new products and extending its measurement and optimization ad tech to all advertisers. - 10/15/2024
Pentaleap, Placements.io Partner to Centralize Ad Operations
The collaboration underscores the companies’ shared goal to democratize retail media. - 10/14/2024
Co-op to Add Digital Screens in More Stores
Co-op Media Network's physical touchpoints will be installed at store entrances, foyers or outward-facing windows at its busiest, urban locations. - 10/14/2024
Guinness' St. Patrick Day Activation Earns Sustainable Marketing Award
Adm Group, a P2PI member, was recognized at the Global Drinks Intel’s inaugural ESG Awards for its work with Diageo's beer brand. - 10/9/2024
Report: Personalized Experiences Are Boosting Consumer Engagement
New research reveals that while 37% of shoppers are buying more frequently due to personalized recommendations, a significant pullback in spending is expected in 2025. - 10/9/2024
2024 OmniShopper Awards Winners
The Path to Purchase Institute is proud to announce the winners of its fourth annual OmniShopper Awards ahead of the in-person celebration at P2PI LIVE & Expo in November. - 10/8/2024
General Mills, Breaktime Media to Talk Gamification in Shopping at P2PI LIVE
Leaders from the two companies will explore important tactics and strategies, and share success stories from brands at the November event outside of Chicago. - 10/8/2024
Department Store Chain Belk Debuts Retailer Media Network
Belk Media Network, developed in partnership with Criteo, utilizes sponsored products and onsite display ads, and it will expand to additional formats in 2025. - 10/7/2024
Activation Gallery: BevAlc Merchandising
Here is a sampling of how brands in the beverage alcohol (BevAlc) category have activated at retail over the past six months. - 10/7/2024
Explore the Power of Strategic Co-Brand Partnerships With Bimbo Bakeries, Bob Evans at P2PI LIVE
Shopper marketing leaders from the two brands will join Mars United Commerce and P2PI to discuss how they worked together to elevate the breakfast occasion and target consumers turning to private labels.
