Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 9/11/2024
'The Store Is Now a Stage': The Emergence of In-Store Retail Media
With linear TV on the decline and retail media emerging as the center of the advertising universe, Andrew Lipsman opened P2PI’s Storefronts with a call to action for brands to recognize the reach and creative opportunity the physical store offers. - 9/10/2024
Shoppers Increasingly Aware of Cookies, Implications
Survey findings showcase how key trends such as personalization and privacy are impacting U.S. consumer behavior during online shopping. - 9/10/2024
Pacvue Appoints New CEO
Former chief operating officer Rahul Choraria succeeds co-founder Sandeep Kella, who now leads the board of directors alongside two new members. - 9/9/2024
Thrive Market Gets in the Retail Media Mix
The membership-based online grocer is leveraging Instacart’s Carrot Ads technology to run and sell ad placements for brands on its own e-commerce site and app. - 9/9/2024
Ephex Acquires Superfridge from Advantage Solutions
The investment will strengthen Superfridge’s in-store marketing and merchandising display solutions and promotional program. - 9/9/2024
Walmart Kicks Off TikTok-Inspired Style Tour
The Walmart Styling Tour showcases its latest fashion collections and engages consumers with experiences, such as free lipstick engraving and color analysis. - 9/8/2024
Family Dollar Turns to AI Platform to Localize Product Assortment
The discounter partnered with Dunnhumby to enhance its category management and merchandising processes as part of its efforts to improve the in-store experience. - 9/8/2024
Sam’s Club’s MAP Expands Sponsored Search Brand Amplifier
The premium ad placement is now available across the retailer media network’s entire Partners Club network and its self-service platform. - 9/4/2024
Lowe’s NFL Campaign Targets Millennial Homeowners
The retailer has enlisted football stars, its red vest associates and select brand partners for its 360-degree marketing campaign. "All the Ways We Help" showcases Lowe’s tools and services that help improve shoppers’ home game. - 9/3/2024
Attend P2PI LIVE & Expo in November
The event, which will take place in Schaumburg, Illinois, promises a blend of education, inspiration and valuable insights.
