Top Retail Media-Related Stories From December
Costco, Ulta Beauty, Walmart and others shared retail media-related advancements, collaborations and other news and perspectives during the month.
A number of retailers, brands and commerce marketing entities shared retail media-related advancements, research and other news and perspectives in December. Some of P2PI’s notable headlines included:
- Ulta Doubles Down on Loyalty Program, Personalization: The keys to its growth strategy are a new data partnership as well as investments in the store guest experience, advertising and Ulta’s retailer media network.
- Best Buy Canada Expands Reach of Its Retail Media Network: Partnership with Rokt lets Best Buy Ads Canada offer targeted offers from non-endemic brands.
- Costco Furthers Offsite Retail Media Journey: The warehouse giant admits it's still the early days, though.
- Retail Media Fuels Omnicom's Acquisition of Interpublic Group: As retail media spend surges, the blockbuster deal is an attempt to position the two longtime rival companies to better compete and help solve the fragmentation challenge brands are facing.
- P2PI, SMG Talk the Future of Commerce Marketing: Watch P2PI's Patrycja Malinowska and SMG's Sam Knights and Sean Crawford reflect on this past year and what's to come in the commerce marketing industry.
- We Can’t Keep Ignoring the Retail Media Talent Shortage: The industry is expanding, but there simply isn’t enough talent to support this growth … or dollars, writes SMG's Justin Sparks.
- 2025 Retail Predictions: P2PI reached out to a variety of industry professionals, experts and marketers to share what they’re flagging as the next big things in retail.
- 9 Pivotal Trends Shaping Tomorrow's Retail Media: The developments include upfront strategies and measurement innovation, writes executives from G-Comm.
- Us Weekly Parent Company Adopts New Publisher-Focused Retail Media Platform: The offering from Perion Network helps publishers' advertisers deliver AI-driven, omnichannel retail media campaigns.
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- Skai Adds NIQ Digital Shelf Insights, Omnichannel Metrics: This growing global alliance was created to help marketers enhance retail media performance in real time with metrics like total share of search and out-of-stock data.
- Walmart Acquisition Enhances Retail Media Network: The deal will help advertisers reach and serve shoppers in new ways, including TV and in-home entertainment and media experiences, through Walmart Connect, the retailer’s retail media arm.
P2PI Member Exclusives:
- Learning Lab: The Growing Importance of Product Relevance in Retail Media: In this one-hour Learning Lab education course, Amanda Wolff, CRO of Jenda and board member at Firstmovr, explores the impact of product relevance on retail media performance metrics, as well as how relevance is fueling emerging technologies in the retail search landscape.
- E.l.f. Accessorizes Stanley Tumblers at Target: E.l.f. Cosmetics and Stanley teamed up in October to launch a collection of tumblers and matching tinted lip oil holders exclusively at Target.
- Member Report: InMarket's 2025 Predictions Report: InMarket surveyed hundreds of marketers at CPG brands and agencies on their predictions for the upcoming year, AI investment strategies, measurement focuses and more.
