Top Retail Media-Related Stories From December
Costco, Ulta Beauty, Walmart and others shared retail media-related advancements, collaborations and other news and perspectives during the month.
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- Skai Adds NIQ Digital Shelf Insights, Omnichannel Metrics: This growing global alliance was created to help marketers enhance retail media performance in real time with metrics like total share of search and out-of-stock data.
- Walmart Acquisition Enhances Retail Media Network: The deal will help advertisers reach and serve shoppers in new ways, including TV and in-home entertainment and media experiences, through Walmart Connect, the retailer’s retail media arm.
P2PI Member Exclusives:
- Learning Lab: The Growing Importance of Product Relevance in Retail Media: In this one-hour Learning Lab education course, Amanda Wolff, CRO of Jenda and board member at Firstmovr, explores the impact of product relevance on retail media performance metrics, as well as how relevance is fueling emerging technologies in the retail search landscape.
- E.l.f. Accessorizes Stanley Tumblers at Target: E.l.f. Cosmetics and Stanley teamed up in October to launch a collection of tumblers and matching tinted lip oil holders exclusively at Target.
- Member Report: InMarket's 2025 Predictions Report: InMarket surveyed hundreds of marketers at CPG brands and agencies on their predictions for the upcoming year, AI investment strategies, measurement focuses and more.