Top In-Store Experience Stories From December
Best Buy, Target, 7-Eleven Canada and others unveiled store initiatives and updates during the month.
A number of retailers and industry entities unveiled store initiatives and enhancements in December. Some notable headlines included:
- Swift's 'Eras' Book a Big Hit for Target: The "Eras Tour Book" sold 814,000 copies at the mass merchant over the Thanksgiving holiday weekend.
- P-O-P Spotlight: Holiday Displays: Each month, we showcase a sampling of eye-catching displays and themes from P2PI’s robust Image Vault. Here are four displays tying in to Christmas and the December holiday season.
- Dollar General Shakes Up Leadership: Thirteen people were hired or promoted to leadership roles, including division vice president of store operations and inventory planning and strategy lead.
- Best Buy Creates Dedicated Breville Space in Select Stores: The move provides a visible and easy access point to a popular gift-giving and holiday category: small appliances.
- Asda Tests Electronic Shelf Labels: The U.K. retailer plans a 12-week trial of the tech at a Manchester convenience store.
Advertisement - article continues below
Advertisement
- The Beer Store Adds Digital Menu Boards to Drive-Thrus: The Ontario retailer/distributor is installing screens at seven locations.
- 7-Eleven Canada Adds Dine-In Space to Winnipeg Location: The convenience store chain also remodeled stores in Alberta and Ontario, adding menu items and offering adult beverages.
- Cantaloupe Launches 'Smart Store' Kiosks: These self-service retail solutions were designed to address key challenges CPG brands and retailers encounter, including labor shortages, theft and shrinkage.
- Ulta Doubles Down on Loyalty Program, Personalization: The keys to its growth strategy are a new data partnership as well as investments in the store guest experience, advertising and Ulta’s retailer media network.
- 2025 Retail Predictions: P2PI reached out to a variety of industry professionals, experts and marketers to share what they’re flagging as the next big things in retail.
P2PI Member Exclusives:
- Coke-Oreo Partnership Gets Plenty of Love at Retail: Coca-Cola Co. and Mondelez International’s Oreo declared themselves “Besties” in August as they launched a limited-edition Oreo-flavored Coke Zero Sugar and a Coca-Cola-flavored Oreo cookie in a bid to reach Gen Z shoppers who enjoy surprising flavors.
- Monster Energy Rewards Call of Duty Players at Multiple Retailers: Monster Energy tied in to the Oct. 25 release of Activision’s "Call of Duty: Black Ops 6" with a national campaign featuring activations at several retailers.
- Brands, Retailers Make Big Plays for Football Season: Major food and beverage brands tapped into football season from August through October with displays activating sponsorships and promoting deals and sweepstakes.