Walmart Accelerates Digital Shelf Labels Rollout
Walmart has been exploring DSLs as early as 2019 to enhance the customer experience and make price changes more efficient. Walmart stores have more than 120,000 products on shelves, each with an individual price tag. Every week, the stores support thousands of pricing updates for new items, Rollbacks and markdowns.
“Helping Walmart in their store digitalization journey has been a privilege for us so far,” added Philippe Bottine, CEO Americas and group deputy CEO, VusionGroup. “This partnership is all about helping Walmart progress on [its] digital transformation journey, as well enhancing the associate and shopper experiences.”
VusionGroup (formerly named SES-imagotag) said the contract extension with Walmart is worth about $1.027 billion (or 1 billion euros).