Jacqueline Barba

Digital Editor
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Author Profile

Jackie Barba leads digital content efforts for p2pi.com, covering shopper marketing activity and industry trends and news as well as identifying content crossover opportunities for Path to Purchase Institute magazine and overseeing several front-of-book departments. Follow her on Twitter or connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

05/10/2023

Instacart Powers Sprouts' New Retailer Media Network

Brands now can extend their Instacart Ads campaign to the Sprouts Farmers Market website and mobile app.
05/09/2023

French Retail Giant Debuts Autonomous Grocery Store

Auchan Retail has launched a cashier-less grocery store for its head office employees, allowing shoppers to tap their credit cards to enter and exit with "just walk out" technology.
05/09/2023

Wilson Sporting Goods Opens First West Coast Store

The sporting goods company is continuing to grow its brick-and-mortar footprint with the opening of a California store, located a couple blocks from the ocean within Santa Monica's shopping district.
05/09/2023

P2PI Extends Retail Media Summit in June

The event has been extended an extra day due to overwhelming demand. Join us June 27-30 in Chicago. Ticket prices increase on May 15.
05/04/2023

NRF Survey Highlights Mother’s Day Shopping Trends

The annual survey finds that consumers plan to spend a record amount on Mother's Day gifts this year, despite inflation, with more opting to gift experiences and subscription boxes than in prior years.
05/04/2023

You’re Invited to P2PI’s Networking MeetUp in Chicago

CPG brands, retailers, agencies and solutions providers are invited to a free in-person happy hour event bringing the commerce marketing industry together on May 24.
05/03/2023

The Fresh Market Pilots AI-Assisted Live Shopping

The solution, powered by Firework and available on the grocer's website, allows customers to utilize the in-video chat feature even after a livestream has ended.
05/03/2023

Pinterest, Amazon Become Strategic Partners

Beginning later this year, third-party ads on Pinterest will direct users to the Amazon online store to purchase items.
05/02/2023

Immertia Launches Holographic Packaging Concept

The tech startup has introduced an AI-powered “Hologram Concierge" that brings regular packaging to life while providing consumers with detailed information about a product or brand via smartphone.
05/02/2023

Mtn Dew, Circle K Unveil Summer Tour Celebrating Exclusive Flavor

The partners are celebrating one year of Mtn Dew Purple Thunder with a 33-stop "Thunderversary tour" featuring in-store events, live music and giveaways.