Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 4/9/2025
L'Oreal Uses Google's AI Tools to Accelerate Marketing Content Creation
L’Oreal’s use of generative AI technology is taking the concept creation timeline from weeks to days. Learn more. - 4/9/2025
What Alcohol Brands Have Brewing For Music Festival Season
See how Absolut, Aperol, Recess and others will engage festivalgoers at Coachella and Stagecoach this spring. - 4/8/2025
Uber Advertising Adopts Instacart's Carrot Ads
See how the collaboration will extend the reach of Uber Eats’ Sponsored Items formats to a broader set of CPG advertisers. - 4/8/2025
E-Commerce's Emotional Gap: What Consumers Want vs. What Brands Deliver
A global Criteo study reveals a growing disconnect between what online shoppers want and what brands are delivering. - 4/7/2025
Roku, PriceSpider, Kevel to Highlight Full-Funnel Strategies at Retail Media Summit
The panel of experts will explore how retail media networks are evolving and integrating on-site and off-site media. - 4/7/2025
Decode Amazon's Rapid SEO Evolution in May 22 Learning Lab
Returning P2PI educator Amanda Wolff will break down some of the latest and greatest changes in Amazon’s SEO landscape. - 4/6/2025
Gallery: Beyonce's Hair Care Brand Gets Star Treatment in Historic Ulta Launch
We offer a close look inside the store to showcase how the retailer is highlighting its biggest prestige hair launch to date. - 4/2/2025
Dollar General, CVS, Sephora and More Face Off With Beauty Sales Events
Explore how retailers are elevating the category with increasingly competitive annual spring sales. - 4/1/2025
Walmart to Ramp Up Use of Interactive Product Videos
See how the retailer is expanding a long-term partnership and focusing on the product detail page experience. - 4/1/2025
Simon Leverages Guest Wi-Fi Data to Bolster Retail Media Capabilities
Learn how the mall operator is leveraging anonymized first-party data to enhance audience targeting for brands and retailers.
