ARTICLES BY THIS AUTHOR

• 2/19/2026

  Deadline EXTENDED for 2026 Retail Media Awards Nominations

  Nominate an outstanding peer or colleague by Feb. 27.

  Jacqueline Barba

  
• 2/10/2026

  Target Tests Roundel Ads Within ChatGPT Conversations

  The pilot places Roundel upstream in the shopper journey as discovery shifts to generative AI platforms.

  Jacqueline Barba

  
• 2/9/2026

  Instacart Expands Retail Marketplace Access Through Toast Partnership

  Retailers using Toast's platform will be able to sync in-store inventory to Instacart while managing omnichannel operations from one platform.

  Jacqueline Barba

  
• 2/3/2026

  Newell Brands, Kenvue, Omnicom & Others Join Retail Media Summit Canada Agenda

  Newly added panels will explore top issues facing marketers, from organizational alignment and shopper behavior to the realities of agentic commerce, next week in Toronto.

  Jacqueline Barba

  
• 2/3/2026

  Top Retail Media Headlines From January 2026

  Walmart, Albertsons, P2PI and others shared retail media-related advancements and news during the month.

  Jacqueline Barba

  
• 2/3/2026

  Why Precision Matters in Retail Media — and Why P2PI Has Always Chosen It

  As retail media grows more complex, the words we use matter more than ever. Here’s why P2PI has long favored precision over buzzwords, and how that philosophy continues to shape our coverage, research and events.

  Jacqueline Barba

  
• 2/1/2026

  RMS Canada to Explore How Smart Design Is Advancing Static In-Store Retail Media

  Transcontinental will break down how creative strategy and design-led thinking can drive stronger retail media outcomes.

  Jacqueline Barba

  
• 1/28/2026

  Grocery TV Appoints 3 Senior Executives Amid In-Store Media Growth

  The new leadership will focus on retailer expansion, national media integration and scaling technology across the company’s in-store network.

  Jacqueline Barba

  
• 1/27/2026

  RMS Canada Session to Tackle the In-Store Media Paradox

  Jamie Armstrong, GM of media intelligence at Loblaw Advance, will explore why in-store retail media has historically lagged other retail media channels in measurement, rigor and strategic investment.

  Jacqueline Barba

  
• 1/27/2026

  Swish Wins 2026 FMItech Pitch Competition

  The P2PI member company earned top honors at the FMI Midwinter Executive Conference for its programmatic sampling technology.

  Jacqueline Barba