Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 10/27/2025
3 Ways AI Will Bring Category Management Into a New Era
AI is transforming category management from a retrospective process into a predictive, real-time discipline — helping brands and retailers plan, test and collaborate more efficiently. - 10/22/2025
Southeastern Grocers Refocuses Growth Strategy Under Winn-Dixie Name
The company will strengthen its presence across Florida while investing in store modernization, customer conveniences and expanded private-label offerings. - 10/22/2025
Shoppers Balance Prevention, Reaction During Flu Season
84.51° insights highlight shifting brand loyalty and omnichannel habits as consumers brace for illness season. - 10/21/2025
Buffalo Games Enhances Product Data for AI-Driven Shopping
The game and puzzle maker is working with Syndigo to optimize content for generative AI platforms like ChatGPT. - 10/21/2025
Northeast Grocery Upgrades Digital Shopping Assets With Instacart Technology
Market 32, Price Chopper and Tops Markets launched redesigned websites and mobile apps powered by Instacart’s Storefront Pro. - 10/21/2025
E.l.f. Pilots Shoppable In-Stream Ads on Twitch
Expanding retail media into interactive streaming environments, the beauty brand is the first to use a native live-shopping feature powered by Amazon Ads on Twitch. - 10/20/2025
How AI Powers Target's Next Chapter
Behind the scenes, AI quietly powers everything from inventory planning to digital discovery, fueling what Target calls a "multiplier for growth and creativity." - 10/15/2025
P2PI LIVE Adds Sessions on BevAlc Marketing Innovation, Omnichannel Strategy
Oliver Winery, Talking Rain, Digits, Kellanova and Avocados From Mexico among the speakers for the Nov. 11-13 event. - 10/15/2025
Walmart Ushers in 'Agentic Commerce' Through OpenAI Partnership
From ChatGPT-powered shopping to workforce certifications, Walmart continues to scale AI across its operations and shopper experience. - 10/14/2025
Gen Z Rekindles In-Store Shopping Enthusiasm as Holiday Travel Rises
Consumers plan to travel, fuel up and shop in person more — signaling new engagement moments for marketers during the 2025 holiday season.
