Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 1/8/2026
Target Bets Big on Wellness With In-Store Events, Digital Discovery
The retailer will leverage wellness as a year-round engagement driver, pairing expanded assortments with in-store events and personalized discovery tools. - 1/7/2026
Instacart Launches Data Hub Clean Room for Retail Media Planning
The solution allows brands and agencies to join first-party data with Instacart purchase behavior/signals to inform planning, activation and omnichannel measurement. - 1/7/2026
Coca-Cola Tests Contextual Storytelling With Uber Advertising's 'Journey Takeovers'
The format weaves brand storytelling into the ride itself, aligning in-app media with where riders are headed. - 1/6/2026
Kantar to Explore Agentic Commerce, Future of Retail Media at RMS Canada
Amar Singh, senior director of retail insights, will outline emerging AI-driven shopper journeys and explore how brands and retailers must adapt their measurement strategies. - 1/6/2026
DoorDash Ads Expands Targeting, Measurement Tools for CPG Brands
"Interest Targeting" and category insights link dish preferences to packaged goods discovery and performance. - 1/6/2026
Walmart Connect Outlines Next Phase of AI-Powered Retail Media
The updates signal Walmart’s push to evolve retail media beyond static targeting and reporting toward systems that can anticipate advertiser needs, recommend optimizations and act on them in real time. - 1/5/2026
Reddit Launches AI-Powered Max Campaigns in Beta
The format automates execution while tying ad performance to real-time consumer interests and intent signals. - 12/18/2025
Institute Awards
Mark your calendar for Path to Purchase Institute awards programs for 2026. - 12/17/2025
Hydration, Home, Household Budgets Top Shoppers' 2026 Priorities
Research from Kroger’s 84.51° reveals how wellness goals and financial caution are reshaping new-year behaviors. - 12/17/2025
Sobeys to Unpack the New Value Equation for Shoppers at RMS Canada
Avie Leang-Lorenzo, VP of merchandising solutions and business intelligence, will explore how Canadians are redefining what “worth it” means in today's environment.
