Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 11/3/2025
BevAlc Industry Innovators Join P2PI LIVE Lineup
Leaders from Molson Coors, Mark Anthony Group and Phusion Projects will share how they are leveraging data, technology and creativity to fuel growth in an increasingly complex marketplace. - 10/29/2025
Dollar Tree, Coca-Cola, Dollar General Join P2PI LIVE Agenda
A keynote address from Dollar Tree's chief marketer, a panel on in-store media, and a session exploring AI and the future of retail intelligence will take the stage. - 10/28/2025
Albertsons, Target Gain Deeper Meta Attribution Insights
LiveRamp’s clean room capabilities give RMNs greater visibility into off-site campaign results. - 10/27/2025
Best Buy Expands In-Store Experiences for Emerging AI, XR Wearables
The moves reflect the electronics retailer’s broader strategy to position its stores as discovery hubs for new technology. - 10/27/2025
3 Ways AI Will Bring Category Management Into a New Era
AI is transforming category management from a retrospective process into a predictive, real-time discipline — helping brands and retailers plan, test and collaborate more efficiently. - 10/22/2025
Southeastern Grocers Refocuses Growth Strategy Under Winn-Dixie Name
The company will strengthen its presence across Florida while investing in store modernization, customer conveniences and expanded private-label offerings. - 10/22/2025
Shoppers Balance Prevention, Reaction During Flu Season
84.51° insights highlight shifting brand loyalty and omnichannel habits as consumers brace for illness season. - 10/21/2025
Buffalo Games Enhances Product Data for AI-Driven Shopping
The game and puzzle maker is working with Syndigo to optimize content for generative AI platforms like ChatGPT. - 10/21/2025
Northeast Grocery Upgrades Digital Shopping Assets With Instacart Technology
Market 32, Price Chopper and Tops Markets launched redesigned websites and mobile apps powered by Instacart’s Storefront Pro. - 10/21/2025
E.l.f. Pilots Shoppable In-Stream Ads on Twitch
Expanding retail media into interactive streaming environments, the beauty brand is the first to use a native live-shopping feature powered by Amazon Ads on Twitch.
