ARTICLES BY THIS AUTHOR
04/03/2024
Home Depot 'Doubles Down' on Retail Media, Rebrands Network
Home Depot updated Retail Media+ to Orange Apron Media and introduced a new partnership with Univision.
04/03/2024
4 Ways Walmart Connect Will Evolve in 2024
Walmart plans to automate and scale its advertising suite, explore new offsite frontiers including inside stores, improve targeting and full-funnel measurement, and expand creative capabilities.
04/02/2024
CommentSold Launches TikTok-Style Video Solution
PopClips allows retailers and online sellers to embed live shoppable videos across their social media and Shopify storefronts.
04/02/2024
Vallarta Supermarkets Enhances Store Layouts
The regional grocer is making moves to refine its assortment strategy and store layout while increasing product availability.
04/02/2024
Netflix Plans to Open First Permanent Store in 2025
The "Netflix House" concept could offer attractions/activities including fan meet-and-greets, book signings, comedy shows, escape rooms and one-off reunion events with actors.
04/02/2024
P2PI Unveils 40 Under 40 Class of 2024
The third annual awards program spotlights the next generation of leaders in commerce marketing.
04/03/2024
How the Best Loyalty Programs Maintain Success Over Time
What do Starbucks, Sephora and Tesco loyalty programs have in common? Dunnhumby's Ana Luisa Ares finds answers.
03/28/2024
Deadline EXTENDED for Retail Media Awards Nominations
We're keeping the nomination window for our second annual awards program open through April 14. The program honors the top commerce marketers pioneering retail media.
03/28/2024
Chi Haircare Launches TikTok Shop
After Chi expanded its presence at Walmart, the brand is now able to showcase and sell products on the popular social media platform.
03/28/2024
Ghirardelli Enhances Digital Product Imagery with AI
A new integration between visual analytics company Vizit and product experience management platform Salsify uses AI to analyze and optimize clients' digital shelf and product detail pages.