Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 6/30/2026
Two Sessions to Watch at P2PI's InStore Ignite
Diageo's head of content and Placer.ai's research head will explore how consumer behavior and omnichannel content strategies are reshaping the in-store experience. - 6/29/2026
Deadline EXTENDED for 2026 Women of Excellence Nominations
We're keeping the nomination window open through July 17 for our 11th annual awards program. - 6/29/2026
Deadline EXTENDED for 2026 OmniShopper Awards
We're keeping the entry window open through Friday, July 17. The program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations. - 6/23/2026
Albertsons Media Collective Extends Retail Media Into AI-Powered Product Discovery
A new integration with Criteo modernizes Albertsons’ app search experience by surfacing relevant ads naturally within conversational discovery. - 6/22/2026
Albertsons Expands Retail Media Into Branded Entertainment With P&G Partnership
Albertsons Media Collective unveiled a model for episodic, scripted content informed by retailer shopper insights from the outset of the creative process. - 6/21/2026
Target Names Isaac Mizrahi First-Ever Creative Director at Large
The partnership with Mizrahi aims to elevate Target's merchandising authority and help shape product innovation and brand storytelling. - 6/10/2026
Call for Speakers: P2PI's InStore Ignite
We are looking for passionate speakers to explore what’s next for in-store engagement and commerce at our Nov. 10-12 event in Chicago. - 6/9/2026
How AI Is Reshaping Retail Media Roles
Ferrero's Sarp Tunçay says retail media professionals can stay relevant by moving closer to business decisions and further from routine execution. - 6/1/2026
Top Retail Media Stories From May 2026
CVS, Albertsons, Dollar General and others shared retail media-related advancements and news during the month. - 5/31/2026
Nominations Open for P2PI's 2026 Women of Excellence Awards
The annual program recognizes female leaders at brands, retailers, agencies and solution providers for their impact in the commerce marketing industry.
