Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 11/11/2025
Institute Awards
Mark your calendar for Path to Purchase Institute awards programs for 2026. - 11/9/2025
Majority of Shoppers Make Unplanned Purchases Based on In-Store Marketing
Consumer research from Vestcom suggests marketers may be overlooking the significant potential of in-store media amid heavy investment in digital channels. - 11/9/2025
Ikea, Best Buy Debut Experiential In-Store Home Design Centers
The curated vignettes, now live in select markets, highlight the growing trend of immersive, cross-category retail experiences. - 11/5/2025
2025 OmniShopper Awards Winners
Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact. - 11/4/2025
Kroger, Instacart Deepen Partnership to Expand AI-Driven Digital Shopping
The move strengthens fulfillment capabilities, personalization and retail media opportunities for brand partners. - 11/4/2025
Top Retail Media Headlines From October 2025
Kroger, Costco, Lidl, Target and others shared retail media-related advancements and news during the month. - 11/3/2025
BevAlc Industry Innovators Join P2PI LIVE Lineup
Leaders from Molson Coors, Mark Anthony Group and Phusion Projects will share how they are leveraging data, technology and creativity to fuel growth in an increasingly complex marketplace. - 10/29/2025
Dollar Tree, Coca-Cola, Dollar General Join P2PI LIVE Agenda
A keynote address from Dollar Tree's chief marketer, a panel on in-store media, and a session exploring AI and the future of retail intelligence will take the stage. - 10/28/2025
Albertsons, Target Gain Deeper Meta Attribution Insights
LiveRamp’s clean room capabilities give RMNs greater visibility into off-site campaign results. - 10/27/2025
Best Buy Expands In-Store Experiences for Emerging AI, XR Wearables
The moves reflect the electronics retailer’s broader strategy to position its stores as discovery hubs for new technology.
