Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 3/31/2025
P2PI Debuts Retail Media Planning & Analysis Playbook
Our new industry resource, created in collaboration with the Retail Media Guild share group, unpacks approaches to holistic campaign planning and analysis. - 3/31/2025
Hello, Happy Products Founder to Headline Retail Media Summit
The creative mind behind some of today’s most successful CPG brands will explore modern brand strategies and the evolving retail landscape. - 3/30/2025
Meijer Continues to Expand Neighborhood Market Format
The retailer will open another small-format store in Metro Detroit in April. - 3/26/2025
Infographic: How Shoppers Are Rethinking Food Choices
New research from 84.51° highlights how consumers are prioritizing health while balancing value. - 3/25/2025
Instacart Expands Retail Media Reach with Hy-Vee Partnership, Caper Cart Ads
As the regional retailer expands its ad inventory, see how Instacart is increasing access to its in-store advertising solution. - 3/24/2025
The Vitamin Shoppe's New Retail Concept Elevates 'Hometown' Brands
Learn about the retailer's latest initiative, selected brand partners and enhanced store experience. - 3/24/2025
Loblaws, Chobani Among Added Retail Media Summit Speakers
See what other marketing leaders have joined the event's lineup of powerhouse speakers. - 3/20/2025
Mondelez Marries CTV With QR Codes for Integrated Nabisco Campaign
See how Mondelez International's digital shopping experience directed viewers to Walmart.com. - 3/19/2025
The Evolution of Skincare Marketing: From Glamour to Authenticity
Beauty’s new playbook has AI, social media and transparency reshaping skincare marketing as brands adapt to a digital-first world. - 3/19/2025
Amazon Most-Used Website Across Generations, Report Finds
See how AI, social media, inflation and digital engagement are shaping the retail landscape across generations.
