Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 11/19/2025
P2PI LIVE 2025 Takeaways: How Leaders Are Reimagining Retail, Media and the Shopper Journey
Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event. - 11/18/2025
Target Expands AI Strategy With ChatGPT App
The conversational experience blends discovery, curation and checkout, and it reflects a broader shift happening in retail. - 11/18/2025
Chobani Pilot Anchors the Albertsons-NBCU CTV Measurement Launch
The clean room integration ties premium video impressions to in-store and digital sales. - 11/17/2025
AI Reshaping CMO Role — and Giving Midsize Brands Like Bush Brothers an Edge
Industry leaders argue the future of growth depends on connecting marketing, supply chain and finance inside unified AI planning systems. - 11/11/2025
Institute Awards
Mark your calendar for Path to Purchase Institute awards programs for 2026. - 11/9/2025
Majority of Shoppers Make Unplanned Purchases Based on In-Store Marketing
Consumer research from Vestcom suggests marketers may be overlooking the significant potential of in-store media amid heavy investment in digital channels. - 11/9/2025
Ikea, Best Buy Debut Experiential In-Store Home Design Centers
The curated vignettes, now live in select markets, highlight the growing trend of immersive, cross-category retail experiences. - 11/5/2025
2025 OmniShopper Awards Winners
Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact. - 11/4/2025
Kroger, Instacart Deepen Partnership to Expand AI-Driven Digital Shopping
The move strengthens fulfillment capabilities, personalization and retail media opportunities for brand partners. - 11/4/2025
Top Retail Media Headlines From October 2025
Kroger, Costco, Lidl, Target and others shared retail media-related advancements and news during the month.
