Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 4/21/2026
P2PI Announces 2026 Retail Media Award Winners
Through our fourth annual program, we're proud to reveal the top 30 commerce marketers pioneering retail media. - 4/14/2026
IAB Releases Commerce Media Guidelines Focused on Performance, Standardization
The guide comes as the industry increasingly shifts toward AI and operational efficiency. - 3/31/2026
Giant Eagle, Ferrero Join 2026 Retail Media Summit Agenda
Discover how organizational shifts and AI are redefining the retail landscape at the P2PI event, June 2-4 in Chicago. - 3/31/2026
Top 3 Factoids for Your Next BevAlc Strategy Meeting
From "zebra striping" to return on ingestion (ROI), the definition of an adult beverage is fracturing. Here are the three data points to know in 2026. - 3/25/2026
Georgia-Pacific Names New CEO, Elevates Consumer Products Leadership
David Duncan steps into the top role as Vivek Joshi expands oversight of the company’s consumer brands portfolio. - 3/24/2026
Inside BACi On Location: A New Summit for Solving BevAlc's Biggest Challenges
The members-only event in May blends strategy sessions with peer discussion and networking, featuring speakers from Harris Teeter, Gopuff and more. - 3/24/2026
Walmart, Vizio Link TV Logins to Retail Sales Data
New integrations allow for direct product placement and measurement, signaling a shift in how CPG brands like L’Oreal approach streaming ad spend. - 3/17/2026
Carbone, Energizer Join 2026 Retail Media Summit Agenda
Discover how to scale a challenger brand and leverage AI-powered influencer marketing at P2PI’s fifth annual RMS in Chicago, June 2-4. - 3/9/2026
Top Retail Media Stories From February 2026
Target, Kroger, Albertsons and others shared retail media-related advancements and news during the month. - 3/1/2026
Top In-Store Experience Headlines From February 2026
Industry players leaned into real-time inventory technology and streamlined omnichannel partnerships to sharpen the in-store edge.
