Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 10/20/2025
How AI Powers Target's Next Chapter
Behind the scenes, AI quietly powers everything from inventory planning to digital discovery, fueling what Target calls a "multiplier for growth and creativity." - 10/15/2025
P2PI LIVE Adds Sessions on BevAlc Marketing Innovation, Omnichannel Strategy
Oliver Winery, Talking Rain, Digits, Kellanova and Avocados From Mexico among the speakers for the Nov. 11-13 event. - 10/15/2025
Walmart Ushers in 'Agentic Commerce' Through OpenAI Partnership
From ChatGPT-powered shopping to workforce certifications, Walmart continues to scale AI across its operations and shopper experience. - 10/14/2025
Gen Z Rekindles In-Store Shopping Enthusiasm as Holiday Travel Rises
Consumers plan to travel, fuel up and shop in person more — signaling new engagement moments for marketers during the 2025 holiday season. - 10/13/2025
Walmart Debuts 'Auto Care Centers of the Future'
The initiative is part of the retailer’s broader push to integrate digital tools with in-store experiences. - 10/8/2025
Top Retail Media Stories From September 2025
Albertsons, BP, Kroger, P2PI and others shared retail media-related advancements and news during the month. - 10/6/2025
Love's Travel Stops Debuts Retailer Media Network
A former Lowe's Media Network and Roundel director is leading the venture. - 10/6/2025
Grocery TV Marks Milestone Amid In-Store Retail Media Growth
The company also introduced a refreshed brand identity to emphasize retail media’s next phase of growth. - 10/1/2025
P2PI LIVE Expands Agenda With General Sessions on Cause Marketing, Retail Media & Shopper Value
Mars, Ace Hardware, Kearney, Monster Energy and others will take the stage at the Nov. 11-13 event. - 9/30/2025
Ahold Delhaize USA to Launch Proprietary Retail Media Platform
The platform will support on-site display, sponsored search and in-store digital screens, and is built for the grocery sector.
