Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 3/3/2025
Korean Beauty Retailer Olive Young Pilots Multilingual Shopper Service
CJ Olive Young is testing a personalized service at a flagship store in Seoul frequently visited by international shoppers. - 3/3/2025
M&M’s to Throw Nostalgic Sleepover in Times Square Store
See how the brand is highlighting the launch of its rewards program and encouraging sign-ups through a sweepstakes. - 3/3/2025
Ulta Unveils Experiential Event Uniting Beauty Community
Learn about “Ulta Beauty World,” happening this spring in San Antonio. - 3/2/2025
Top Retail Media Stories From February 2025
P2PI released multiple research reports on the state of retail media, Meijer added new digital ad placements, and Dollar General leaned into experiential sampling. - 2/19/2025
Danone Focuses on Nutritional Resources Amid Spike in Weight Loss Drug Interest
Learn how the CPG manufacturer is addressing the challenges of GLP-1 users and exploring new product offerings. - 2/18/2025
Inside Prestige Beauty Brand Laura Mercier’s Amazon Launch
Explore the brand's Amazon Premium Beauty Store and how it's incorporating the Buy with Prime feature on its own DTC website. - 2/17/2025
Best Buy Elevates Its Gaming Experience
Learn about the retailer's "Intel Battle Stations" in select stores. - 2/17/2025
P-O-P Spotlight: Interesting Uses of QR Codes
We showcase a sampling of displays and signage leveraging QR codes at retail, including from Nestle Purina and Target. - 2/12/2025
Gallery: Tums’ Bourbon Street Party
See how the brand promoted its heartburn relief Chewy Bites ahead of the Super Bowl through a lively, interactive event. - 2/12/2025
Retail Media Summit Canada Has Sold Out
See event speakers and agenda topics from the Feb. 19 event, and register for our May 6-8 Retail Media Summit in Rosemont, Illinois.
