Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 11/12/2024
CVS Media Exchange Launches In-Store Audio Ads
Programmatic audio ads are available to select ad partners in more than 6,900 stores across the U.S. — with additional locations coming. - 11/12/2024
How Brands Can Bridge the Digital-to-In-Store Divide
With retail media network advertising on the rise, CPGs are under pressure to increase their budget allocations to remain competitive, writes AdAdapted’s Molly McFarland. - 11/12/2024
7-Eleven Expanding In-Store Radio Network to All U.S. Stores
Gulp Radio will roll out to 5,000 stores by the end of 2024 and to more than 12,000 stores by the end of 2025, including all 7-Eleven, Speedway and Stripes stores. - 11/11/2024
P2PI LIVE & Expo General Sessions Kick Off Nov. 13
Take some time to acquaint yourself with the app by browsing the agenda, speakers, exhibitors and more to ensure your event experience can be fully maximized. - 11/11/2024
Wave of Grocers Adopt Instacart's In-Store Technologies
Local and independent supermarkets are implementing smart carts, while Aldi and other grocers adopt Instacart’s electronic shelf label functionality. - 11/10/2024
Addressing Convenience Store Fragmentation, Data’s Emerging Role
We break down the highly fragmented sector by the numbers and talk with companies creating solutions to help brands reach regional and loyal customer bases through deterministic data. - 11/6/2024
Amazon Launches Virtual Shops for Holidays
3D, animated gift and toy shopping experiences spotlight hundreds of rotating gift ideas, stocking stuffers and premium products throughout the season. - 11/6/2024
Celebrate Women of Excellence & OmniShopper Award Winners at P2PI LIVE
A celebratory cocktail reception and special breakfast are dedicated to honoring innovative ideas and professional achievements, while providing an opportunity to engage with top minds in retail marketing. - 11/5/2024
Explore Industry Trends, Challenges & Innovations at P2PI LIVE
The event, Nov. 12-14, will provide an array of insights and expert analysis on data-driven approaches, fragmentation, diverse consumers, evolving market dynamics and more. - 11/5/2024
Top Retail Media-Related Stories From October
Amazon, Walmart, The Home Depot, Criteo and others announced retail media-related advancements, collaborations and news during the month.
