Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 5/31/2026
Entries Open for 2026 OmniShopper Awards
P2PI's sixth annual program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations. Enter by June 30. - 5/19/2026
Retail Media Summit to Spotlight In-Store Media, Commerce Strategy and the Evolution of Shopper Engagement
Leaders from Chomps, Walmart Connect, DoorDash, CVS, Albertsons, Nestle and elsewhere will take the stage at P2PI's annual event, June 2-4 in Chicago. - 5/19/2026
How Brands Are Using Amazon Transparency Codes Beyond Anti-Counterfeiting
Menasha Packaging explores where adoption is accelerating, how brands are using transparency codes today, and how industry shifts could expand the role of 2D codes across commerce. - 5/18/2026
P2PI's 2026 Shopper Pulse Study: Wave 2
The Q2 survey highlights a consumer shift from general economic caution toward more aggressive cost-management, plus a look at summer gathering realities. Members can download the full report now. - 5/5/2026
CVS Media Exchange Leans Into AI to Accelerate Campaign Planning, Optimization
CMX is sharpening its AI strategy with a new platform designed to help advertisers make more informed decisions, with early tests pointing to measurable gains across the funnel. - 4/29/2026
Everything You Need to Know About P2PI's Retail Media Summit 2026
The event returns to Chicago this June with a streamlined agenda, exclusive research and a deep dive into the AI partnerships redefining the customer relationship. - 4/28/2026
P2PI's Packed Retail Media Summit Agenda Is Live
The Path to Purchase Institute is gearing up for its 2026 Retail Media Summit with can’t-miss sessions, speakers and strategic discussions for the event, June 2-4 at the Palmer House Hilton in Chicago. - 4/28/2026
Sam’s Club Expands MAP With In-Club Media, Experiential Activations
The latest updates center on extending MAP deeper into physical environments, including in-club audio ads, fuel pump screen ads and an expanded slate of “Omni Experiences.” - 4/21/2026
How Josh Cellars Is Rethinking Loyalty in Fragmented Wine Market
As wine demand softens, the brand is using loyalty to drive trial, capture data and rethink shopper engagement. - 4/21/2026
P2PI Announces 2026 Retail Media Award Winners
Through our fourth annual program, we're proud to reveal the top 30 commerce marketers pioneering retail media.
