ARTICLES BY THIS AUTHOR

• 2/11/2025

  Dick’s Calls on Public to Join Influencer Program

  The formerly internal program is looking for sports-focused social media enthusiasts to work with the retailer’s brand partners to create original, first-person content. 

  Jacqueline Barba

  
• 2/10/2025

  Activation Gallery: A Look Back at Holiday 2024

  Here’s a look back at what stood out at retail ahead of and during the 2024 holiday season.

  Jacqueline Barba

  
• 2/5/2025

  Oreo Partners With Snapchat for Post Malone Cookie Launch

  Oreo is the first snack brand to launch a Sponsored Snap. Learn how the cookie giant leveraged the app's in-chat feature to deliver an interactive experience to the masses.

  Jacqueline Barba

  
• 2/4/2025

  Discover How Visual AI Is Shaping Retail Media Success at RMS Canada

  Vizit CMO Eli Orkin will examine how top brands are using AI-driven visual intelligence to predict and optimize the performance of product images, carousels and listings.

  Jacqueline Barba

  
• 2/3/2025

  P-O-P Spotlight: Super Bowl LIX Tie-Ins

  We showcase a sampling of eye-catching Big Game activations at retail, including from Bud Light and Diageo.

  Jacqueline Barba

  
• 2/2/2025

  Top Retail Media Stories From January

  Amazon unveils ad-tech service for online retailers, Dentsu hires IAB’s Jeffrey Bustos, and CVS bets on in-store media.

  Jacqueline Barba

  
• 1/29/2025

  Lego Embarks on Flower Truck Tour for Valentine's Day

  The Lego Botanicals global pop-up shop tour is part of a multifaceted campaign designed to celebrate love and connection and remedy loneliness in an increasingly digital world.

  Jacqueline Barba

  
• 1/29/2025

  Deadline EXTENDED for Retail Media Awards Nominations

  We're keeping the nomination window for our third annual awards program open through Feb. 7. The program honors the top commerce marketers pioneering retail media.

  Jacqueline Barba

  
• 1/28/2025

  Unlock the Power of Retail Media Networks at RMS Canada

  Inmar Intelligence’s Sherif Fahmy will explore the evolving role of RMNs in bridging discovery and purchase across multiple channels at P2PI's Feb. 19 event in Toronto.

  Jacqueline Barba

  
• 1/28/2025

  FreshDirect Tests 'Halo Effect' of Programmatic Ads

  The online grocer tested whether exposure to these ads indirectly improved the performance of its social media and search ads.

  Jacqueline Barba