Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 12/1/2025
P-O-P Spotlight: Inside Target's Immersive 'Stranger Things' Experience
The execution expands on Target's strategy to create experiential, fandom-driven merchandising that blends entertainment IP with physical retail. - 11/25/2025
7-Eleven Rolls Out Alcohol Cashback Program
The retailer's partnership with Swiftly builds on momentum within the convenience channel. - 11/24/2025
Retail Media Summit Canada Returns For Third Year on Feb. 10
The program will be focused on tackling challenges, seizing opportunities and fueling growth in 2026. - 11/23/2025
Southeastern Grocers Modernizes Circulars With New Digital Platform
SEG’s solution replaces static PDFs with interactive, dynamic circulars featuring video and recipes, with more enhancements to come. - 11/19/2025
P2PI LIVE 2025 Takeaways: How Leaders Are Reimagining Retail, Media and the Shopper Journey
Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event. - 11/18/2025
Target Expands AI Strategy With ChatGPT App
The conversational experience blends discovery, curation and checkout, and it reflects a broader shift happening in retail. - 11/18/2025
Chobani Pilot Anchors the Albertsons-NBCU CTV Measurement Launch
The clean room integration ties premium video impressions to in-store and digital sales. - 11/17/2025
AI Reshaping CMO Role — and Giving Midsize Brands Like Bush Brothers an Edge
Industry leaders argue the future of growth depends on connecting marketing, supply chain and finance inside unified AI planning systems. - 11/9/2025
Majority of Shoppers Make Unplanned Purchases Based on In-Store Marketing
Consumer research from Vestcom suggests marketers may be overlooking the significant potential of in-store media amid heavy investment in digital channels. - 11/9/2025
Ikea, Best Buy Debut Experiential In-Store Home Design Centers
The curated vignettes, now live in select markets, highlight the growing trend of immersive, cross-category retail experiences.
