ARTICLES BY THIS AUTHOR
03/21/2024
Monster Energy Debuts New Flavor With Mixed-Reality Experience
Fantasy Ruby Red features a unique custom can design that brought characters to life through an immersive physical and AR-enabled launch event in Los Angeles.
03/20/2024
Lowe’s Tests Google’s Offsite Retail Media Solution
Lowe’s One Roof Media Network is launching its first offsite retail media offering on Google Search and Google Shopping inventory.
03/20/2024
Epsilon Evolves Retail Media Platform
Epsilon Retail Media now couples AI with a "person-first" marketing approach to help brands better engage shoppers on retailers’ properties, across the open web or in tandem.
03/20/2024
Meijer Media Adds Closed-Loop Measurement
Midwest-based Meijer joins the growing list of regional retailers bolstering their retail media networks and solutions.
03/20/2024
Wakefern Launches Retailer Media Network
Wakefern Media Exchange, powered by Inmar Intelligence, combines planning, activation and measurement controls for in-store marketing as well as onsite and offsite media buying in a single platform.
03/19/2024
Kohl’s Unveils Babies R Us Shops, Reimagines Its Home Goods
As part of a larger growth strategy, Kohl's has grown its home goods assortment by 40% and unveiled plans to launch Babies R Us shops at 200 stores in the fall.
03/19/2024
Revamped ShopRite Store Focuses on Sustainability, Community Needs
The design of a New Jersey store was inspired by local input and features an elevated shopping experience and curated product assortment, including a “Global Flavors” aisle and NYC-inspired soup and coffee bars.
03/19/2024
Q&A: The AI Effect
Futurist Tom Edwards discusses his keynote at Future Forward in May as well as his thoughts on the state and future of AI, the shift in culture and technology, and what marketers shouldn’t overlook.
03/14/2024
Consumer Study Ranks Top Grocers in U.S.
Wegmans, Publix, Trader Joe's and H-E-B are ranked the highest for customer experience, according to syndicated research from Market Force.
03/13/2024
Nominations Open for Retail Media Awards
P2PI's second annual awards program will honor the top commerce marketers across brands, retailers, agencies and solution providers who are pioneering retail media. Nominate a colleague or peer by March 31.