Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 1/27/2026
Swish Wins 2026 FMItech Pitch Competition
The P2PI member company earned top honors at the FMI Midwinter Executive Conference for its programmatic sampling technology. - 1/26/2026
Macy's Updates Media Network Technology
Real-time bidding and mediation tools aim to improve ad relevance across Macy’s and Bloomingdale’s digital properties. - 1/26/2026
BJ's Wholesale Club Adds In-Aisle Interactive Screens to Alcohol Departments
The addition provides product information and recommendations to BevAlc shoppers. - 1/21/2026
Key Food Expands Loyalty, Cashback Offers
Through a partnership with Swiftly, the cooperative aims to simplify its digital ecosystem while enabling more personalized promotions and measurable media activations. - 1/21/2026
P2PI Launches Interactive Guide With Recommendations for BevAlc Product Detail Pages
The experience is an adaptation of P2PI’s previously published article and infographic outlining BACi’s “good, better, best” PDP framework. - 1/21/2026
BP Introduces Digital Coupons Through Earnify App
The pilot integrates digital CPG offers into BP’s loyalty app as convenience retail continues to expand its digital engagement playbook. - 1/19/2026
RMS Canada Session to Explore What’s Next for Retail Media Growth
Leaders from Loblaw Advance, Canadian Tire and Environics Analytics will unpack what’s emerging as RMNs move beyond early experimentation. - 1/19/2026
Nominations Open for 2026 Retail Media Awards
P2PI’s fourth annual awards program honors top commerce marketers who are pioneering retail media. Nominate a colleague or peer by Feb. 20! - 1/13/2026
EnsembleIQ Promotes Lisa Johnston to VP of Content for Path to Purchase Institute, Consumer Goods Technology, Progressive Grocer
Johnston will lead a unified editorial approach focused on delivering greater value across the retail and consumer goods landscape. - 1/13/2026
7-Eleven CMO Marissa Jarratt Departs Amid Executive Leadership Changes
Jarratt’s departure is notable given her central role in shaping 7-Eleven’s modern marketing, loyalty and retail media strategies.
