Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 9/25/2025
Playbook: 5 Shopper Missions Every Category Manager Should Be Watching
Understanding important missions shaping today’s shoppers can help brands better anticipate consumer attitudes and behaviors in an environment defined by lasting disruption. - 9/24/2025
BP’s Derek Gaskins to Keynote at P2PI LIVE & Expo
BP’s head of guest experience will discuss its new retail media network, and how store design and industry trends are shaping the future of convenience. - 9/24/2025
Wakefern Leaning Into AI to Strengthen Promotions
The move is designed to strengthen personalized marketing campaigns and sharpen forecasting and planning. - 9/23/2025
Oreo Turns Crosswalks Into Shoppable Experiences
A creative OOH campaign at select Kroger stores merges awareness and conversion outside the aisle. - 9/23/2025
Sephora's Creator Storefront Latest Evidence of Retail Media's Evolution
The retailer’s new affiliate platform highlights how retail media is moving beyond traditional placements. - 9/22/2025
P2PI Names 40 Under 40 Class of 2025
The fourth annual awards program spotlights the next generation of leaders in commerce marketing. - 9/22/2025
Kroger Expands Off-Site Retail Media Capabilities
New managed-service solutions allow brands to reach streaming audiences and optimize creative based on context and audience segments. - 9/10/2025
P2PI LIVE Session Alert: Explore Cross-Functional Alignment in BevAlc Marketing
Deutsch Family Wine & Spirits will share practical insights for developing processes that unite teams, eliminate inefficiencies and deliver cohesive shopper experiences — no matter the category complexity. - 9/10/2025
Albertsons Deploys Google Cloud's Conversational Commerce Agent
The retailer's updated AI tool enhances search, personalization and product discovery across all banner apps. - 9/9/2025
Pinterest Launches Where-to-Buy Links
New shoppable ad feature allows CPG marketers to guide users to multiple retailers.
