Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 9/30/2025
Costco Signals New Era of Personalization, Retail Media
Personalized content, stronger omnichannel tools and targeted ad campaigns point to new supplier opportunities. - 9/29/2025
Target Creates Immersive Fan Experience for 'Stranger Things 5'
The experience will evolve in phases as the final season airs to keep fans engaged and returning to stores. - 9/29/2025
P-O-P Spotlight: Social Media Trends Hit Stores
From H-E-B to Walmart and Target, see how retailers are bringing TikTok, viral trends, influencer collaborations and social media-inspired products to stores. - 9/25/2025
Swish Secures Seed Funding to Advance AI-Powered Product Sampling
The funding will help Swish expand its retailer partnerships and scale its platform as a growth engine for both brands and retailers. - 9/25/2025
Playbook: 5 Shopper Missions Every Category Manager Should Be Watching
Understanding important missions shaping today’s shoppers can help brands better anticipate consumer attitudes and behaviors in an environment defined by lasting disruption. - 9/24/2025
BP’s Derek Gaskins to Keynote at P2PI LIVE & Expo
BP’s head of guest experience will discuss its new retail media network, and how store design and industry trends are shaping the future of convenience. - 9/24/2025
Wakefern Leaning Into AI to Strengthen Promotions
The move is designed to strengthen personalized marketing campaigns and sharpen forecasting and planning. - 9/23/2025
Oreo Turns Crosswalks Into Shoppable Experiences
A creative OOH campaign at select Kroger stores merges awareness and conversion outside the aisle. - 9/23/2025
Sephora's Creator Storefront Latest Evidence of Retail Media's Evolution
The retailer’s new affiliate platform highlights how retail media is moving beyond traditional placements. - 9/22/2025
P2PI Names 40 Under 40 Class of 2025
The fourth annual awards program spotlights the next generation of leaders in commerce marketing.
