Heidi Bitsoli

Editor, Member Content
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Heidi Bitsoli is the Member Content Editor of the Path to Purchase Institute’s retailer profiles. She’s been with P2PI since 2022. Connect with her on LinkedIn here.

ARTICLES BY THIS AUTHOR

02/16/2023

Retail Radar: Walmart, Instacart & More

Path to Purchase Institute members have access to continually updated profiles covering all aspects of the top retailers in the U.S. Here’s a sampling of the latest updates, from headline makers to trends to intriguing intel.
12/27/2022

Mariah Carey, Unilever Create a ‘Happy Place’ at Walmart

Unilever teamed with singer Mariah Carey this holiday season to create a limited-edition collection for its Walmart-exclusive Find Your Happy Place line.
11/15/2022

Jameson Orange Launches with a Pinterest Color Takeover

Pernod Ricard took ownership of the color orange on Pinterest to support the recent launch of its Jameson Orange flavored whiskey.