Heidi Bitsoli

Editor, Member Content
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Heidi Bitsoli is the Member Content Editor of the Path to Purchase Institute’s retailer profiles. She’s been with P2PI since 2022. Connect with her on LinkedIn here.

ARTICLES BY THIS AUTHOR

04/26/2023

Retail Radar: Walmart Woos New Moms; Amazon Appeals to Pet Parents

Recent retail news includes Walmart targeting new moms and Amazon doubling down on pets; meanwhile Instacart is offering an Ads Academy that allows brands to make the most of the platform's capabilities.
04/20/2023

Retail Radar: Instacart Gets Chatty with AI; Walmart Leadership Changes

Recent retail news includes Instacart testing its ChatGPT-powered AI shopping features and Circle K partnering with a cannabis company.
04/12/2023

Retail Radar: Walmart's DIY Draw; Sam's Turns 40

Recent retail news includes Walmart improving its paint assortment and Sam's Club celebrating a milestone anniversary.
04/06/2023

Retail Radar: Petco Cleans Up; Walmart.com Refreshes

Recent retail news includes a new look for Walmart's digital storefront, and app and Petco's expansion of clean pet care.
03/29/2023

Retail Radar: Walmart Shutters Metaverse Space; Dollar General Partners

Recent retail news includes Instacart's enabling of weighted produce items and impulse buys, and Dollar General bulking up its beauty offerings.
03/23/2023

Retail Radar: Petco Partners; Ace Thinks Beyond Hardware

The past week's retail news included strategies to appeal to budget shoppers and a fresh pet food partnership.
03/16/2023

Retail Radar: Stores Grow Metaverse Footprint

Recent retail news includes two retailers' foray into the metaverse and NFT space, plus a discount grocer rolls out a limited-edition clothing line.
03/08/2023

Retail Radar: Shopping Gets Smarter

Recent retail news includes personalization advancements, some home improvement remodeling and one retailer's plans to tap Open AI, creator of ChatGPT.
03/01/2023

Retail Radar: Fulfillment & Financials

Recent retail news included a new baby apparel brand at Walmart plus more fulfillment news and year-end financial results.
02/23/2023

Retail Radar: Southeastern Grocers, Target and Instacart

Last week's retail news included fulfillment developments from several retailers as well as a handful of reports on year-end financial results.