Heidi Bitsoli
ARTICLES BY THIS AUTHOR
- 9/8/2024
The Beer Store Adapts to Changing Ontario Marketplace
The retailer/distributor partners to sell snacks and plans updates to speed order fulfillment. - 9/5/2024
Advance Powered by Loblaw
With retail media accounting for 1-in-5 digital ad dollars spent in Canada in 2023, Loblaw that same year launched its own retailer media network, Advance powered by Loblaw. - 9/4/2024
Morrisons Focuses on Loyalty With Price Cuts
The U.K. supermarket chain is offering its More Card members savings on more than 2,000 SKUs. - 9/3/2024
Albertsons Media Collective
Albertsons Media Collective taps in to purchase data from more than 100 million shoppers across the country, including more than 30 million members of the company’s loyalty program. - 8/28/2024
Petro-Canada Steps Up Snack Game With Chef Collab
Recipes using Doritos, Oreos and more give shoppers chance to earn bonus loyalty points at Canadian convenience and fuel retailer. - 8/27/2024
Target: Roundel
Target's retailer media network taps in to purchase data from the mass merchant's 30 million weekly in-store shoppers — plus even more shoppers online. - 8/25/2024
Kroger Precision Marketing
Kroger's retail media network is Kroger Precision Marketing, and powered by 84.51°, its data analytics subsidiary. - 8/21/2024
Loblaw to Launch No Name Discount Banner
The Canadian retailer says the format's reduced operating costs allow it to pass savings on to customers. - 8/21/2024
Walmart Connect
Walmart Connect is the conduit for all brand advertising on Walmart-owned and external sites, as well as for brand placements during live streaming through Walmart Live. - 8/19/2024
Canadian Tire Launches First Petro-Canada Site Rebrand
The Kitchener, Ontario, station is the first of 200 planned conversions.
