Cyndi Loza
ARTICLES BY THIS AUTHOR
- 6/19/2025
Why Reddit: Where CVS Sees Value in Its New Retail Media Partnership
P2PI takes a deep dive with CVS Media Exchange's Parbinder Dhariwal on why the RMN decided to partner with Reddit and how the collaboration will help brands connect with shoppers in a meaningful, contextually relevant way. - 6/17/2025
Kroger Expands In-Store Media Solutions
Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI. - 5/29/2025
Consumers Value Physical Retail, Tactile Experiences & Digital Detoxes, Study Finds
Among the findings from a research report from The Harris Poll on behalf of Quad: A majority of Gen Z and Millennial consumers wish more brands focused on surprising them through mail, and value brands that seamlessly blend technology and physical experiences. - 5/29/2025
Target Chooses Matt Drzewicki to Lead Roundel
Drzewicki, who has led the RMN in an interim capacity since January, will assume the role of senior vice president of Roundel next week. - 5/27/2025
Ulta Beauty Sees Growth in UB Media Brand Partners, Pilots CTV, Audio & Luxury Private Marketplace
P2PI chats with Ulta Beauty’s Erin Houg on areas of opportunities and future aspirations for UB Media, the RMN’s approach to measurement, and much more. - 4/27/2025
CVS Media Exchange Expands On-Site Solutions with Sponsored Brand Ads
The ad units let advertising partners get in front of shoppers actively searching in their category with high-visibility placements. - 4/13/2025
Walmart's Big Plans for Vizio, CTV
Walmart will beta test a solution in the next few months that allows select Walmart Connect advertisers to directly plug in and access Vizio connected TV inventory. - 4/10/2025
Retail Media Unplugged, Blain's Farm & Fleet
P2PI chats with the retailer's Eliza Ollinger on the launch of its media network, AI's role in the retail media landscape and chicken season. - 3/11/2025
Costco Builds On Offsite Retail Media Momentum
Building on its first off-site retail media campaign last year, Costco has entered into a number of similar campaigns with roughly 10 different partners. - 2/19/2025
Canadian Shopper Survey: Retail Media Perceptions, Engagement
P2PI picks the brains of 1,000 Canadian shoppers to understand how retail media touches them and is received along the path to purchase.
