Cyndi Loza

a woman wearing glasses and smiling at the camera

Cyndi Loza

Senior Editor

Author Profile

Cyndi has been a member of P2PI's editorial team for more than 10 years, covering the merchandising and marketing activities of retailers, including Target, Kroger and Dollar General. She also serves as the in-house retail media analyst, reporting on the growth of retailer media networks and related partners, and their impact on the commerce marketing landscape. Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

10/13/2024
Kroger, Threefold Talk Long-Term Retail Media Strategies for Brands
P2PI chats with Kroger Precision Marketing’s Jenny Holleran and Threefold’s Justin Sparks on improving the brand and retail media network relationship for growth beyond short-term success.

Cyndi Loza
10/13/2024
Kettle & Fire’s Retail Media Strategy
Niccolo Gloazzo discusses the broth and soup brand's approach to retail media and how it competes with the bigger, legacy brands.

Cyndi Loza
10/10/2024
Retail Media Unplugged, Kettle & Fire
P2PI chats with Kettle & Fire’s Niccolo Gloazzo on the brand's retail media strategy and the unique challenges of being a small- to mid-sized brand in the space.

Cyndi Loza
9/30/2024
P2PI Releases Updated Omnichannel Landscape
A PDF version of the Omnichannel Landscape will be released first, followed by an interactive version.

Cyndi Loza
9/25/2024
WHSmith, Threefold Talk In-Store Retail Media and the Traveling Consumer

Cyndi Loza
9/18/2024
Publicis Groupe Buys Mars United Commerce
Financial terms are not being disclosed but the deal has closed. The partnership will allow the two companies to offer their clients end-to-end commerce solutions.

Cyndi Loza
9/12/2024
Dollar General Launches In-Store Audio Network
The launch adds to Dollar General Media Network's existing portfolio of in-store advertising solutions, including digitally connected in-store shelf tags and signage.

Cyndi Loza
8/20/2024
Retail Media Network Basics At A Glance
P2PI curates need-to-know retail media intel, terms and definitions.

Cyndi Loza
8/14/2024
P2PI Talks Contextual Commerce with Chicory CEO
Yuni Baker-Saito explains why he thinks contextual media is better for advertisers, and how Chicory evolved from a shoppability-focused company to an end-to-end contextual commerce media platform.

Cyndi Loza
8/5/2024
Retail Media Reality Check: Perceptions, Challenges & Factors Driving Investment
This proprietary research shares insights on how commerce marketers are approaching future investments, their retail media mix, measurement and much more.

Cyndi Loza