Price Sensitivity and 'Ad-Free' Youth — Navigating the New Realities of Canadian Retail Media
Shoppers in that country remain anchored to the physical aisle, while AI assistants struggle to gain a foothold, according to P2PI's latest shopper research.
Most Canadians frequent Walmart, Amazon and Loblaw, prefer shopping in stores, and have never used or heard of an AI shopping assistant, according to our latest research.
From Nov. 7-17, 2025, and for the second year in a row, the Path to Purchase Institute surveyed 1,000 Canadian consumers to gauge how and where they shop, and to understand their perceptions and interactions with various marketing touchpoints along the path to purchase.
Canadian AI bot apathy — for now — and in-store shopping preferences only skim the surface of the report's findings, which also highlight generational shifts in digital and in-store ad receptivity, specific factors driving marketing engagement, and potential roadblocks for channels such as CTV.
