Vallarta Supermarkets Adds Digital Signage in Stores
Latino-owned grocery chain Vallarta Supermarkets is rolling out digital media touchpoints to select stores this summer through a partnership with Quad’s In-Store Connect retail media network.
The collaboration will initially span 15 of Vallarta’s 60 locations in California. The rollout includes a mix of digital signage — such as kiosks, shelf screens, freezer-aisle screens and vertical banners — embedded throughout high-traffic areas of the stores, according to a media release shared with P2PI.
Messaging will run in both English and Spanish, and highlight local products, seasonal promotions and Vallarta’s assortment of fresh foods.
“In-Store Connect gives us an effective tool to communicate our unique products and potential savings to shoppers, while opening new opportunities for brands to engage with the communities we serve in meaningful, measurable ways,” Steve Netherton, chief information officer and vice president of continuous improvement at Vallarta Supermarkets, said in the release.
The move marks a continued investment by Vallarta to enhance its in-store experience through technology and personalization.
“From thoughtfully designed specialty departments to digital innovations like In-Store Connect, we’re creating immersive experiences that deepen shopper loyalty and build lasting connections between consumers, brands and our stores,” added Jay Sharrock, Vallarta’s chief merchandising and marketing officer.
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For Quad, the partnership extends the reach of its In-Store Connect platform, which is aimed at midsized grocers.
“This partnership with Vallarta expands our network and gives brands more opportunities to convert shopper attention into action, right in the aisle,” said Kevin Bridgewater, SVP of retail solutions at Quad.
The partnership also reflects recent consumer sentiment. Research from Quad and The Harris Poll found that 88% of shoppers said it’s easier to remember physical store experiences that go out of their way to engage them — a reminder that retail media is no longer confined to online banners or endcap signage, but increasingly embedded into the full-store journey.
