Vallarta Expands With Culturally Inspired Format The new Modesto store blends authentic Latino traditions with modern design, personalization and convenience. Vallarta Supermarkets Adds Digital Signage in Stores The Latino-focused grocer is rolling out bilingual media touchpoints at 15 California stores this summer. Shining a Light on Hispanic Grocery We examine the growing impact of Latino consumers in the channel as well as marketers’ needs to deepen their connections with these shoppers. Vallarta Supermarkets Enhances Store Layouts The regional grocer is making moves to refine its assortment strategy and store layout while increasing product availability. Retail Intimacy, Part 6: Hispanic Independents Unilever Stages Events for Hispanic Market 'Disfruta' program promotes 15 brands through interactive events at West Coast chains
