Brand Watch: Hex Expands at Target
The performance detergent brand leans into ad targeting and influencers to ramp up its launch across more than 500 locations.
Tennis Star's Suncare Brand Launches at Walmart
Walmart in April became the exclusive retailer of Kinlo, tennis star Naomi Osaka’s direct-to-consumer suncare brand, bringing the lineup of products for people with melanated skin to 2,500 of the retailer's 4,700-plus stores.
PlantX Brings ‘Vegan Bodega’ to Chicago
The Canadian startup recently celebrated the opening of its XMarket grocery concept in Chicago, its second store in the U.S. and sixth globally.
Walmart Gives Dove Some Love
Walmart spotlighted new SKUs from Unilever’s Dove Body Love collection this spring in stores and on Walmart.com.
In-Store Marketplace Launches, Offering Integrated Retail Media Platform
An initiative uniting multiple media service providers, including Vibenomics, Mood Media, Sellr Technologies and FuelMedia TV, expands access to digital audio and display inventory.
Kroger Gathers CPGs to Reward Gamers
Grocery giant has united dozens of CPG brands for a gaming-themed “Points Rewards Plus” campaign.
Red Noses Back at Walgreens After COVID-19 Disruptions
Wearable red noses returned to Walgreens stores in April as the centerpiece of the retailer’s eighth annual Red Nose Day campaign.
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Industry News Briefs
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Learning Lab: Retail Media Muscle
In a March Learning Lab, industry expert Chris Perry and Ethan Goodman, senior vice president, The Mars Agency, discuss the current state of retail media, the latest capabilities and tactics, and measurement best practices within retail media.
