Viewpoint

Leveraging diverse talent in advertising is not only a moral imperative but also a strategic opportunity for brands, writes BAV Group's Brian Owens in honor of Juneteenth.

Market research firm Provoke Insights assesses the allure of impulse buying in the U.S. in its biannual trends study, while also suggesting marketing strategies to target these shoppers.

Abbott-Action's Michelle Conca provides a comprehensive look at how packaging shapes consumer behavior and shares strategies for leveraging its power effectively.

Data shows that the health and beauty category has more momentum and competition than ever before.

What do Starbucks, Sephora and Tesco loyalty programs have in common? Dunnhumby's Ana Luisa Ares finds answers.

InMarket's Mitch Cristol outlines a guide for winning “Bev/Alc's Vince Lombardi Trophy."

Brands that deliver the right information using digital tactics and content will rise in popularity among consumers and further accelerate the exploding category.

Here are strategies for brands to drive organic volume growth and less sticker shock at the shelf.

We explore how brands can enter Web3 and why being a part of the Web3 revolution is essential for their survival in this new age of the internet.

A year after Lowe’s launched its retailer media network in partnership with CitrusAd and Criteo, P2PI caught up with executives from Lowe's and Criteo.