Jason Goldberg, chief commerce strategy officer at Publicis Groupe, shares how he thinks AI shopping assistants like Perplexity’s "Shop Like a Pro" will transform commerce and retail media.
With retail media network advertising on the rise, CPGs are under pressure to increase their budget allocations to remain competitive, writes AdAdapted’s Molly McFarland.
Leveraging diverse talent in advertising is not only a moral imperative but also a strategic opportunity for brands, writes BAV Group's Brian Owens in honor of Juneteenth.
Market research firm Provoke Insights assesses the allure of impulse buying in the U.S. in its biannual trends study, while also suggesting marketing strategies to target these shoppers.
Abbott-Action's Michelle Conca provides a comprehensive look at how packaging shapes consumer behavior and shares strategies for leveraging its power effectively.
Brands that deliver the right information using digital tactics and content will rise in popularity among consumers and further accelerate the exploding category.
