Designing for Conversion: How Hershey, Dreyer's, Others Are Fixing In-Store Execution CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf. Top 'In-Store Experience' Stories From October 7-Eleven, Target, Sephora, Walmart and others unveiled store initiatives, updates and studies during the month. Guinness' St. Patrick Day Activation Earns Sustainable Marketing Award Adm Group, a P2PI member, was recognized at the Global Drinks Intel’s inaugural ESG Awards for its work with Diageo's beer brand.
