Sephora Grows Australian Footprint With Store Openings
Sephora is opening three new stores in Australia this October and November.
These stores offer more than 100 brands, including Paula's Choice, Rare Beauty by Selena Gomez, and Fenty Beauty by Rihanna. Each store’s Beauty & Hair Studio, in addition to offering several services, will showcase new product launches and brand collaborations.
Grand opening festivities include pre-opening events on launch day, replete with live DJ performances, beauty stations and thousands of product samples. The first 10 guests to arrive get the opportunity to shop their respective store before it opens to the public. The first 100 guests at each event also receive a gift bag, which includes Tarte’s Amazonian Clay Face Palette.
The stores and their opening dates are:
Oct. 16: Westfield Marion, Adelaide
Oct. 24: Westfield Fountain Gate, Melbourne
Nov. 14: Westfield North Lakes, Brisbane
"We are excited to offer our customers an immersive beauty experience where they can explore our extensive product range and engage with the latest beauty tech and digital elements. Our Sephora stores represent the perfect blend of innovation and experience, allowing our customers to immerse themselves in the world's best beauty brand,” Mark O'Keefe, general manager of Sephora Australia and New Zealand, said in a media release.
The new stores join Australia's 31 and New Zealand's two existing Sephora locations.
The latest openings follow the September unveiling of Sephora’s redesigned Melbourne flagship store, the largest in Australia and New Zealand, at approximately 7,500 square feet. Sephora extensively renovated the location to give shoppers an omnichannel beauty experience that includes more than 120 brands as well as a beauty and hair studio. A Skin Consultation zone provides hydrafacial treatments and works in conjunction with Skincredible, a personalized skin analysis app.
The flagship also houses Australia’s first Sephora Beauty School, a dedicated space for educational classes with beauty brands.