Top Retail Media Stories From June 2025
Kroger, CVS, Albertsons and others shared retail media-related advancements, collaborations and news during the month.
The Path to Purchase Institute and a number of retailers, brands and other commerce marketing entities shared retail media-related advancements, collaborations and other news and research in June. Some of P2PI’s notable headlines included:
- Kroger Expands In-Store Media Solutions: Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse a gallery of images sent to P2PI.
- Path to Purchase Trends 2025, Part 2: Social Media, AI & More: Our annual survey shows how brand investments in social media and retail media continue to rise, while the commitment to AI is surging.
- Albertsons Debuts In-Store Digital Display Network: Albertsons Media Collective is piloting the initiative this summer with Mondelez as a launch partner.
- Why Reddit: Where CVS Sees Value in Its New Retail Media Partnership: P2PI takes a deep dive with CVS Media Exchange's Parbinder Dhariwal on why the RMN decided to partner with Reddit and how the collaboration will help brands connect with shoppers in a meaningful, contextually relevant way.
- Albertsons’ Omnichannel Experience Playbook: Daily Rhythms and Digital Screens: The grocer's experience team wants to blend daily rhythms and digital touchpoints to build seamless shopper journeys.
- Kroger, Amazon Ads Partner With Roku to Enhance CTV Marketing: The streaming platform supports a new branded content studio with Kroger and an addressable CTV ad integration with Amazon DSP.
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- Instacart, Pinterest Team Up to Boost Brand Campaigns: Learn how the two companies are enhancing shoppability using first-party data.
- Costco, Shipt, Albertsons Adopt Auction-Based Display Ad Tech: The retailers will leverage a new Criteo solution, designed to add flexibility to retail media display buys.
- Dick's, Roku Team Up to Elevate Audience Targeting: Dick's Media becomes the first retailer media network to integrate with Roku Data Cloud, the streamer's clean room environment.
- Instacart Expands Trade Desk Partnership to Enhance Targeting, Measurement: The goal is to improve programmatic campaign performance on the open internet with retail media data.
- WATCH: Unpacking the State of Retail Media: Skai's Nich Weinheimer joins P2PI's Cyndi Loza to unpack the key takeaways from this year's 2025 State of Retail Media report.
- Neutrogena Offers 'Reboot' at Walmart: Kenvue Brands’ Neutrogena encouraged Walmart shoppers to "reboot your routine" with a New Year’s resolution-themed bulk purchase incentive.
- Retail Media Summit 2025 Recap: Session by session notes of the May event compiled by the editors of the Path to Purchase Institute.
