Industry Research

Nearly two-thirds of consumers turn to Walmart or grocery stores to purchase their supplies, according to data from Breaktime Media.

As consumers pivot toward spring cleaning and wellness goals, brands must secure visibility across both physical and digital aisles to capture shifting household priorities.

From widespread apathy toward AI shopping assistants to sharp generational divides in ad receptivity, P2PI’s latest Canadian shopper study is packed with high-impact findings. Download the full report.

Consumers look to the category for more than quenching thirst, Circana research shows.

Newly added panels will explore top issues facing marketers, from organizational alignment and shopper behavior to the realities of agentic commerce, next week in Toronto.

Walmart, Albertsons, P2PI and others shared retail media-related advancements and news during the month.

The upgraded interface merges nationwide store-level data to highlight performance drivers and emerging risks for suppliers.

The coalition unites Unilever, Google, Pinterest, Tinder and others to analyze the future of socialization. See the group's first set of findings.

Consumers want more control over their online search experience, especially by turning off AI summaries.

New research from 84.51° explores how shoppers with babies and pets prioritize savings, quality and cross-category purchases.