Industry Research

P2PI member companies can now download the complete research report, produced in partnership with Great Northern Instore.

This infographic explores how digital engagement influences in-store behavior, how physical retail experiences shape purchase decisions and three strategies for connecting the shopper journey across channels.

Research from The Harris Poll and Quad highlights opportunities for marketers to use in-store experiences, print and packaging to build shopper trust and loyalty amid digital fatigue.

A Snipp consumer report examines how AI is reshaping product discovery, promotions, purchase decisions and brand loyalty.

An IAB-Grocery TV survey found that scale, measurement and cross-functional ownership remain barriers to greater investment. 

This infographic examines how shoppers respond to in-store experiences and media, where brands see the greatest opportunities, and three strategies for expanding retail media inside the store.

Project Partners Network's Leigh Ann Schwarzkopf shares the intellectual property types trending in food, health and elsewhere.

Deloitte predicts $30.4 billion in BTS spending this year, a 6% drop year over year.

Surfside's Jon Lowen explains how retailers can better reach consumers ready to buy BevAlc digitally.

Analysis of liquor store sales from Surfside offers insights on summer buying habits and advice for brands and retailers.

Nearly two-thirds of consumers turn to Walmart or grocery stores to purchase their supplies, according to data from Breaktime Media.

As consumers pivot toward spring cleaning and wellness goals, brands must secure visibility across both physical and digital aisles to capture shifting household priorities.