Industry Research

This infographic examines how shoppers respond to in-store experiences and media, where brands see the greatest opportunities, and three strategies for expanding retail media inside the store.

Project Partners Network's Leigh Ann Schwarzkopf shares the intellectual property types trending in food, health and elsewhere.

Deloitte predicts $30.4 billion in BTS spending this year, a 6% drop year over year.

Surfside's Jon Lowen explains how retailers can better reach consumers ready to buy BevAlc digitally.

Analysis of liquor store sales from Surfside offers insights on summer buying habits and advice for brands and retailers.

Nearly two-thirds of consumers turn to Walmart or grocery stores to purchase their supplies, according to data from Breaktime Media.

As consumers pivot toward spring cleaning and wellness goals, brands must secure visibility across both physical and digital aisles to capture shifting household priorities.

From widespread apathy toward AI shopping assistants to sharp generational divides in ad receptivity, P2PI’s latest Canadian shopper study is packed with high-impact findings. Download the full report.

Consumers look to the category for more than quenching thirst, Circana research shows.

Newly added panels will explore top issues facing marketers, from organizational alignment and shopper behavior to the realities of agentic commerce, next week in Toronto.