Retail Media Summit 2025 Recap
The Path to Purchase Institute gathered the commerce marketing community for Retail Media Summit 2025 on May 7-8 in Rosemont, Illinois.
Retailers, brands, agencies and solution providers delivered deep dives into the most important trends surrounding strategy, measurement, full-funnel tactics, shopper behavior, BevAlc, AI, emerging channels and even non-retailer-owned media networks, and where they fit into the world of commerce marketing.
Attached, find a comprehensive summary of the sessions, sponsored by Blue Chip.
Additionally in the report, Mary Kate Huffman, Senior Director, Commerce & Investment Strategy, at Blue Chip, explains how retail media isn’t just evolving — it’s converging with broader marketing imperatives. A “Brand Commerce” approach will unlock retail media’s full potential.
