Kroger, Amazon Ads Partner With Roku to Enhance CTV Marketing
The streaming platform supports a new branded content studio with Kroger and an addressable CTV ad integration with Amazon DSP.

THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
- Get Started
JOIN P2PI
Contact us for membership options and pricing